It’s been told many times by many experts that exposure is the life and blood of a business trying to make it in the 21st century. Unlike a brick-and-mortar business where stores can self-advertise in terms of location and word-of-mouth, having an online venture is much more complicated. If your business doesn’t get exposed, you won’t have visitors to your site. And if you won’t have visitors, you won’t have anyone to convert into paying customers.
Yes, beyond the hip and new trend of social media campaigns and backlinks comes a traditional, old-age method that every virtual business needs: SEO. Online buying almost always occurs from the first page of a search engine (read more), which only reinforces its importance. It is also one of the most popular and common methods you can have for your business’ advertisement and campaign plans.
However, what’s disheartening is the concept many virtual business tycoons have about e-commerce—that a big chunk of your success relies on an algorithm found in search engines. This means you’ll need luck, other than pure skill, to make it according to them. However, we don’t believe in such talk. We think it is more on how wise you are in investing in campaigns such as SEO.
What Makes SEO Work?
SEO is known as Search Engine Optimization. According to Wikipedia, this process manipulates your content to work hand-in-hand with the website traffic in search engine pages. This will enhance your exposure through what is known as organic results. Organic results mean your page is naturally on top without paying for advertisements like Google ads.
Some elements make SEO work for your business. This includes keywords, content quality and length, types of SEO, and choosing based on your business, off-page, and finally, paid ads. These elements work together seamlessly to make sure your business visible on the first page of every search engine page across the internet. Let’s tackle each of them and see how they work in the complex process that is Search Engine Optimization.
The Most Important: Keywords
Though keywords are now just a part of this gargantuan process, it still stands as the giant’s most important part. Without the right keywords, being on top results won’t be possible, no matter how you manipulate the other elements mentioned after this one. Keywords can be considered the foundation and the building blocks of your campaign; it becomes the base and something infused into your content.
Before, keywords can be simple words that can be easily infused into your blog, but today, it needs a professional to work. It’s crucial to find an expert, so we’ll lend you a hand in finding the best SEO companies for your business. These experts will be able to thoroughly research, carefully choose, and bring the most updated list of words in their arsenal for your website. But what exactly are keywords in regards to Search Engine Optimization?
In the simplest terms, these are phrases customers usually type into the search engine box and match with any page all over the internet. Companies utilize these phrases and words to link buying customers to websites with their sought-after products and services. What does this say about you? It can mean more sales and more loyal customers entering your site, which ultimately improves your reputation and brand exposure.
Companies make sure their keywords are highly searched and with low to no competition to propel you to the top results. They make use of many types of keywords, such as short-tail (like properties), long-tail (properties for sale), and local (properties for sale in Oregon), which they will make sure will appear on your website through either blog content or titles and URLs.
The Body: Content
Keywords may be necessary, but content can also be considered something indispensable in your business. This is why companies make use of the content for their keywords and other methods. Without content, your website is just a skeletal framework without any muscle or flesh. It can bring in customers but won’t stay long due to their doubt in your legitimacy, or a “human-touch” blogs and other content brings.
Content can also be considered the vehicle that carries your content in website traffic. For example, having a blog page on your website can be crucial to place keywords and insert your products and services for them to utilize. If you take the context of a fashion company, they’ll most likely write up blogs that entail updated fashion trends and inject their products there as examples. This allows visitors to either learn from the blog and build trust or buy the product.
Content isn’t just blogs, however. It can come in many forms other than that, such as videos, website content, podcasts, social media post-ups, or a local list. This last one applies to local customers who might be finding products and services like yours and opt to visit a physical store or affiliate with a local company.
The Support: Backlinks
Backlinks are considered a tip of the hat from one site to another. This means other companies and sites that work together with your support and believe in your content, and they’re usually with a bigger audience and reach than you. This method works by inserting a link from your website into their content, blog, or other organic search content. They can also mention it in their podcasts, videos, and other verbal content.
What this does to your site is reinforcing the fact it is legitimate and high-quality because a more prominent company (or smaller ones, but many) have vouched for you on their site. If this affiliated company is reputable and well-known, your company will also be riding on that advantage. From customers’ perspective, a company that has given them excellent service for many years can’t possibly recommend a company that delivers anything less.
A Great Way To Start: Local SEO
If you’ve been in the eCommerce world, you likely have heard about local and international search engine optimization. You might also be aware of how important it is to build your reach locally before jumping into the global wagon. We’re here to tell you that is entirely true, and you should focus on your local audience to build rapport and reputation first. But why is this chronology needed in terms of the types of SEO?
The reason behind this is simply because of brand awareness. If you think about it, customers who have never heard of a company will be hesitant to partner with them. Still, a well-known company in a city will easily transition internationally, as they already have people vouching for them, and they’re people near the company too. That’s why it’s essential to check out tips (llink:https://www.inc.com/john-lincoln/27-tips-for-local-seo-that-really-work.html) for your company. Here are some examples you might want to apply in your SEO.
With that out of the way, here are the reasons why engaging with search engine optimization companies will help you reach a thriving place:
- The Main Source Of Website Traffic Is Organic Search
It can be said that 90% of the generated sites in the first pages of search engines are all purely from keywords and phrases placed adequately in blog content. The most popular search engine, Google, owns more than half of the search market, which is why many companies customize their keywords and tailor their phrases to suit those of what Google wants to show on their first pages. When you’re choosing a company, please take into consideration its collection of keywords.
This means Google can provide the most visibility for your content, more than Yahoo or DuckDuckGo. It also makes sense Google Ads is the most utilize paid advertisement campaign next to social media posts and influencer affiliates.
- It Reinforces Trust With Your Audience
One of the many reasons you need to engage in SEO is how backlinks vouch for your site. This kills two birds with one stone; it builds your reputation and increases your sales and traffic at the same time. Though backlinks can be likened to affiliation with influencers, backlinks create a more long-lasting impression than Instagram stories or Facebook posts.
- It’s A Cheaper Alternative
Compared to other campaigns, like paid advertisements (Google Ads) and social media campaigns, SEO is cheaper, and the duration of the partnership lasts longer. On top of that, the mentioned above often come in the form of a 24-hour story or a post that can quickly get buried under many other posts, which can only give you a short duration of traffic and exposure.
Compared to that, SEO companies work with you closely, regularly update their services, and even offer other services, like hosting, management, etc. On top of that, an organic search might be slow in the uptake and gathering a target audience, but it reels in quality and paying customers compared to superficial advertisements. It was also found that organic search is more likely to be clicked by a buying customer than paid ads.