Social media has become a big part of our lives. There are over 2.45 billion active monthly Facebook users and social media platforms are constantly growing. This means that every business has to use social media to their advantage and attract as many customers as they can.
However, establishing a good social media presence might not be that easy. It requires the right knowledge in order to infuse your business profile with the right marketing strategy as well as money for advertising. Building your online reputation is going to play a big role in the future of your business, which is why so many businesses are spending so much money on social media and have their own separate teams who are responsible for maintaining their online presence.
This is a long term process and can not be done overnight, which is why you have to make the process fun and as exciting as the Super Bowl wagers. In this article we will go through some of the best ways to establish better social media presence and expand your market globally.
1. Set smart goals
Establishing your social media goals is very important for your online presence. However, your goals should be Specific, Measurable, Achievable, Relevant and Time-bound or SMART for short. Once you establish your specific goals you have to find a way to achieve them.
Social media is very complexed and beginners have to tackle it step by step. There is no point in getting all-in on your marketing strategy for the first couple of months and then not doing anything. That is why it is called social media presence, you have to be active constantly.
2. Identify Your Audience
Just like you do in any other business campaign or market research, you have to do the same on social media platforms. You have to knows your target audience in order to improve engagement, create content that people like and spent less money on advertising.
Breaking down your audience will also give you your next potential customers just because your target audience will be the people that are most interested in your products or services.
3. Be human
This is essential for establishing a good online presence. Most people do the same mistake where they represent a company with zero personality. Nowadays people have to connect with a company on a personal level in order to build trust.
It is important to lose up a bit and crack jokes on social media, post interesting things, and try to connect with your users on a much deeper level.
4. Go for long-lasting relationships, not followers
It does not matter how many followers you have if they are not interested in what you have to offer. Once you have your target audience you must establish the right relationship with your followers. A good relationship can be established by communicating with people, exchanging ideas, helping them or just sharing the same way of thinking through your posts.
5. Create a Calendar and Automate
The social media schedule is very important in order to establish a good social media presence. This means that you have to come up with engaging content and schedule it to post regularly without missing a date. Just because you have to focus on other things you must use tools that automate the process of sharing content on your social media. There are many different tools that have wide range of social media capabilities and will be able to post on all social media profiles with few clicks.
6. Optimize your accounts for engagement
The only way to spread a word about your company on social media is when people start interacting with your page. This means that you should only upload engaging content and let people do the marketing for you. Your profile should also look engaging and has to tell a story. Focusing on your visual content rather than sales will massively improve your online presence and it will grow your business.
These are some of the best ways to establish a much broader social media presence. It is all about never giving up, and once you get in the social media game there is no getting out, so try to make the journey fun.