Before buying any domain (Domain for Sale), you must keep in mind some factors that should exist in a domain name. Of course domain name is the first and important step toward your blog or website brand name. If you are planing to start a blog on specific topic like “Blogging” then it is important to buy a new domain which contains the word “Blogging”. If you are going to buy a established domain for your blog or website, and the keyword “Blogging” is not there, then the following factors must exist in the domain, otherwise your investment in the domain name will not bring you good Return.
Search Engine Optimization Factors in Domain Name
1. Age of Domain
In our normal life Seniors gets more importance as compare to junior. Similarly in SEO search engines give more importance to those domains which are old. Age of Domain is a very important factor and during buying any domain name check the date on which it was purchased. The more old is the domain name, the more importance it will have.
2. History of Domain
History really matter. If in past a domain name was penalized by search engines OR there were illegal content then big search engines like Google will not give more importance to the domain name. So always keep in mind that before buying any establish domain you should check its history.
3. Google Page Rank
This is controversial issue, some SEO expert think that Domain Page Rank is important in Search Engine optimization. Some says it is just a indicator of domain backlinks. However my personal views about PR is that high Page Rank is important if you want to attract more advertisement to your blog or website. So try to buy high Page Rank domain name for your business.
If Google, Yahoo and MSN will not index your domain, then you will get Zero traffic from these search engines. This is most important factor for domain name. If search engines are not indexing the domain then there is a big problem with the domain name (Duplicate Content Issue, Spam, illegal Content). You must check the domain history and then visibility of the domain name in search engines.
5. DMOZ & Yahoo directory Listings
If a domain name is listed in DMOZ and Yahoo directory then the domain name is a very useful domain. Search engine rank high those domains which are listed in DMOZ and Yahoo. If the domain you are going to buy is listed in these open directory projects then the domain is very precious.
Backlinks are life to a domain, the more backlinks the high visibility in search engine. If you are going to buy a domain which has no backlink then you should think about your investment. Among all other factors this is really very important factor. If the domain has good amount of backlinks then it will save your time.
These are some factors you should keep in mind before buying any domain name. You should always invest your money in such a way that you get maximum return on your investment. The only possible way to get maximum return is proper management and your business plan. Always do some research on your project, before investing your hard earned money.