SEO is all about capitalizing on insights that drive online traffic. Free tools can bring you much of the way there. Starting with link building and keyword research is your best bet, but a complete strategy is essential to creating long term growth in the online marketplace. There are some excellent free SEO services available. Keep reading to learn about the best free versions out there to improve SEO and SERPs.
Create stunning content for attention and rankings.
The first and most important component of any SEO strategy is the ability to create fantastic content that helps solve a problem or satisfy a need that your readers have. Your first priority when creating content for your site is to generate new and interesting topics that help your readers in some way. Creating pieces that are designed solely to capture a high Google ranking makes for stiff and uninteresting prose that readers will quickly abandon for a more user friendly experience.
Great content is a balancing act — you must provide worthwhile content while tailoring some pieces of it to search engine algorithms in order to boost your rank. This is often best done with the help of a keyword research service. Many keyword researchers are free tools provided through Google, Moz, or a search engine of your choice. With these services you can evaluate the search volume of words likely to come up in your writing and target other high frequency phrases that you may not have thought of on your own. Keyword research can help you naturally craft content that is user focused but also includes a high density of frequently searched terms in order to boost your content’s overall domain authority. The best part is, a healthy commitment to keyword research can help you write content faster and publish more often, quickly generating a larger digital footprint for search engines to index and add to their results pages. Make use of the free services available to put keyword data to good use.
Utilize a backlink checker.
Backlinks are another important aspect of high quality SEO practice. A backlink is simply a link posted on another page that directs a reader to your site. You likely already include backlinks to others, boosting their domain authority in the process. A robust network of backlinks that direct traffic to your content is great for naturally growing your readership, but it also helps to create a measure of trustworthiness identified by the search engine’s algorithms.
The more often your content is linked on another trustworthy site, the more it becomes relevant and trusted as a source of information. Conversely, if your own website is linked to by a site with toxic links or spammy links, it can have a negative effect on your domain authority. This is partially a product of human psychology and partly due to the networked nature of the internet infrastructure. Utilizing a free backlink analysis tool can provide backlink analytics that help you gauge your site’s presence across the internet and target specific strategies for increasing the number of backlinks that direct to your content. Evaluating your backlink profile can give you insight into the types of work that you post receiving the most links so that you can focus on these aspects of your business or blog topics in order to continue naturally growing your user base.
Another way to increase traffic through external links is to start guest blogging. This is the practice of publishing on other people’s pages instead of your own website. You will still need to produce great content, and likely engage in some back and forth on cross pollinating each other’s own websites with your own readership, but guest blogging can act as a fantastic and free means to improve your presence without much effort. You already write a lot for your page, so creating posts that will appear somewhere else is simply more of the same.
SEO practices may be hard to get the hang of at first, but with a little practice the inclusion of these new themes and strategies will energize the readers on your page and invite countless more in to experience all that you have to offer.