Presently social media is a powerful communication and product delivery tool that should not be passed by. Most popular social media channels like Facebook, Instagram, and Twitter can do more for business than you know – they host millions of potential consumers every day, you only need to find a way to reach them.
If this sounds like something you are interested in doing, you will need to start with proper translation, as you can not engage any customers if you don’t speak the same language. It may take a mighty effort, but the results won’t’ leave you underwhelmed!
To-do list for your Successful Media Presence
There are a number of pointers to keep in mind while linguistically adapting social media channels to effectively interact with potential foreign customers. Here are 5 main tips you should follow:
- Mindful strategy development.
As you compose and work out the kinks in your social marketing strategy, always plan for future expansion. If you build your strategy, mindful of possible upcoming social media localization, it will save you a lot of trouble and effort you would otherwise spend on re-thinking and remastering your approach at a later time to go in line with your localization.
- Divide by language.
Most businesses prefer to keep their accounts in different languages separate. It is smart and allows keeping the feed optimized for a specific pool of users. However, some companies opt for switching up their posts instead. Such businesses post in different languages on the same account just rotate the languages they post in. This is also a valid strategy, but it will render half of your posts irrelevant for a specific target audience, which is less than desirable.
- Proper content localization.
Localization implies translation of textual content, as well as possible re-design of graphic content and marketing materials to better for the target market. Localization stats teach us not to undermine the importance of good localization. If done correctly, it can skyrocket your company’s success in a foreign market. Due to its complexity and importance, localization should only be attempted by professional translation services. You can view TranslationReport to get a good idea about the services which dominate the market today.
Image Credit – Pexels.com
- Taking advantage of graphic content.
Many companies think that only translating textual content is enough – they keep photos, images, infographics, and other graphic materials plain, so they could use them with texts in different languages. Please mind that this is not a winning strategy. It is known that a whopping 93% of buyers choose to purchase a product based on a photo. So, if you want to take full advantage of your graphic content, make sure to prepare a high-quality localized version of it for your separate social media account, which is targeting foreign consumers.
- Prolonged engagement with customers.
The translator’s work doesn’t stop when you submit a post. Always account for future interaction with your readers. Do not abandon your potential customers – engage with them in comments, encourage feedback, post poles, host Q&A, etc. Efficient interaction with a foreign audience is possible only if facilitated by a specialist, capable of properly translating the dialogue.
If you are interested in more tips on the matter, read up on these ideas for multilingual business account in social media. They will highlight even more important points you should be mindful of when expanding your social media presence.
If you are still unsure of whether to attempt translating your social media, just pick one platform and give it a try. We are certain that the results will be pleasantly surprising! Even if you don’t see the immediate effect of increased sales, brand recognition and customer loyalty are sure to rise. It is never a bad idea to recognize and take advantage of the value translation may bring, so go ahead and explore this route with us!
Elizabeth Baldridge – Elizabeth is a blogger and translator, who is willing to take on any article her readers would find useful and interesting. She is a creative soul and critical thinker, which comes through her posts and speaks to the minds of her followers. Elizabeth is an accomplished writer who, having traveled the world, gathered bits of knowledge from many cultures and likes working them into her articles. After work is done, Elizabeth likes reading and enjoys wildlife photography.