5 Elements of a Highly-Converting Sales Page
Updated October 6, 2023
In any business, a quality sales campaign must include an attractive sales page. It is crucial to your business that you know what goes into making a great sales page.
Today, we’re going to discuss five key elements that will ensure potential customers are blown away by your presentation.
Regardless of what market you’re trying to reach, these elements will work to bring in more eyes. And more eyes means more potential sales.
1. It’s Got to Look Good
People are attracted to shiny things. The better your page looks, the greater chance you have at landing a sale.
Like the soap opera, make it look bold and beautiful. Use designs that are pleasing to the eye. The more ‘junk’ you have on screen, the easier your customer will become disoriented.
Darker imagery can serve to distract, so make sure it’s bright and cheerful. This will help it have a welcoming theme instead of driving people away. If you need some help with this, you’ll definitely want to look over this clickfunnels review.
2. Keep it Simple
While you may be inclined to litter your sales page with a bunch of hype to get more views, try to keep it simple.
Clean lines will help your customers maintain focus. After all, you’re trying to sell them on your product. A streamlined design will keep their eyes where you want them to be.
Keep a bunch of confusing links to a minimum. Only link to important information that pertains to your ultimate sales goal.
3. Make a Great Offer
If you’re trying to obtain information from your customers, they’ll likely want something in return. People are less likely to give out their personal info than in previous years. Offer your customers something that is valuable to them.
You may do a raffle where a lucky customer wins something from your business. Whatever the prize may be, just make sure you are able to deliver when it comes time. Nothing will put your company in a bad light faster than broken promises; especially when valuable customer information is concerned.
Word of mouth has a greater impact than you might think. And it travels fast! If you do something great for your customers, they will likely let their friends know about it. This in turn will bring more outside eyes to your business.
Little things like this can have a huge impact that will work in everyone’s favor. Just be sure to use the information you get wisely. Which brings is to element 4.
4. Get the Right Information
Being in sales, you know that the more info you have on a person, the better. You’ll be able to position your sales strategy in ways that cater to each customer. This is a huge benefit that not every business has the luxury of doing.
That being said, it is vital that you not waste time on information that is useless to you. Time is money, as it goes. And by collecting data that will only better your relationship with your customers, you don’t run the risk of personal data being stolen.
If you have a huge backlog of sensitive data and it gets out, you’ll have a major problem on your hands. Play it safe and don’t get greedy with customer information.
5. Have a Balance of Text and Video
These days, shoppers get bored quickly. If something doesn’t catch their eye, they are likely to move on. A wall of text can instantly lead to them booking it. A great way to combat this is by utilizing entertaining videos.
But don’t get too carried away. You need to ensure that the videos used are useful to you and your customers.
A company with a great sales page will use these five elements to its advantage. Tinker around with different styles, but try to maintain order and an inviting presence. You’ll have a much better ratio of customers sticking around.