Anyone interested in business to business marketing needs to seriously consider using branded USB sticks to raise their brand awareness.

Unlike some other promotional items, branded USB sticks are often sought after by clients and they’re used again and again. This means that your company brand is getting regular exposure over time for a fairly minimal outlay.

USB sticks come in a huge variety, so here’s a quick look at five of the most popular types.

1. Unusual

To make sure you really stand out from the crowd, go for something a little more eye catching than usual. A round or heart shaped USB stick has an appealing design and its smooth shape will ensure that your memory stick gets used.

2. Novelty

Novelty memory sticks are another good way to get noticed. For example, if you work in the pharmaceutical industry, you may like a capsule branded stick which resembles a pill. Or if you work in haulage, consider a lorry shaped USB stick.

3. Tactile

Anyone working with clients where design is important may like to go for something special. A rubber coated aluminium memory stick has a lovely tactile surface which also makes it non-slip. Or go for a more traditional feel with leather.

4. Practical

To make your branded USB stick even more indispensable to your clients, choose one with a dual function. You can choose from memory sticks that double up as pens or as highlighters. Or, for clients who use security badges, consider giving a lanyard USB stick.

5. Budget

Finally, if you want to get your branding in front of as many clients as possible, then it’s worth going with a budget option. That way you can give your clients a prized and useful promotional item, you increase your brand awareness and you stay within your marketing budget.