Website design plays a critical role in the growth and success of your business. According to statistics shared on Review42, 48% of internet users believe that website design is the leading factor when determining if a company is credible or not. As an online business owner, you know that having a website matters a lot when selling products and services. What you may not know is the impact it has on consumer opinion about your brand’s credibility.
Remember, your website is the place where you convert your bottom-of-the-funnel leads into sales. So, you can’t risk having a poorly designed website, as it will only increase the bounce rate. When designing a website for your small business, consider your target customer to ensure your site provides an excellent user experience. Below are a few reasons why effective website design is essential for e-commerce.
Serves As Your Company’s First Impression
Your website reflects everything your brand stands for and helps consumers form a first impression of your online business. As a business owner, you should focus on leaving a lasting positive effect whenever customers visit your site. The last thing you want is customers spending a few seconds on your site and moving to your competitor’s page because your website appears old-fashioned and unattractive.
Therefore, invest time and money in creating an attractive website that reflects your brand. This means choosing appropriate colors that match your company’s logo, an easy-to-navigate layout, and readable fonts. Also, use images wisely and ensure your site is accessible to all, including individuals with disabilities.
An effective website design allows visitors to access what they are searching for without much hassle. Typically, most online users will visit your site searching for detailed information about services and products, contact details, and the about page. With this in mind, create a website that allows easy navigation from one page to another to ensure visitors have a memorable user experience.
To achieve the best outcomes, make an effort to design a fast-loading and responsive website. According to an Austin web design team, an attractive design alone doesn’t make a great website. Today’s websites receive a lot more mobile traffic than desktop. So, it’s crucial to make your website accessible on smartphones and tablets. Doing so is key to keeping visitors engaged on your website, which boosts your lead conversions.
Fosters Your SEO Marketing Plan
Your business website has a significant impact on the outcome of your SEO marketing strategy. Ideally, a good web design will boost your SEO rankings, while bad web designs hurt your search engine optimization efforts. Note that when visitors leave your site after a few seconds of navigating your homepage, it means they aren’t satisfied with the result.
In turn, search engines drop your rankings on their results page. To improve your rankings on search engines, consider incorporating several web design elements that foster SEO. These include improved site speed, easy-to-read design, sitemaps, and mobile-friendliness.
The success of your e-commerce business depends a lot on your website. That’s because it’s the first element of your online presence that target customers connect with when searching for products and services relevant to your business. Therefore, commit to designing a website that leaves a great first impression on your visitors, enhances usability, and fosters your SEO strategy. To achieve the best results, make sure your website is fast, mobile-friendly, and attractive.