If you have created a website from the ground-up, you are likely ready to celebrate. It can take a lot of time to create a website!
You should definitely feel accomplished if your website is finally live on the web, but don’t make the mistake of thinking that as soon as your website is done, you don’t have to worry about it for a few months, or even years. Every website has to be updated regularly in order for it to be relevant to both internet users as well as search engines.
Fortunately, keeping your website fresh doesn’t mean you have to spend hours every week on updates! There are ways to keep your website up-to-date without a lot of hassle.
Hire a Designer
It is a great idea to hire a designer when you’re creating your website, but a professional designer isn’t just helpful when you’re figuring out how you want your website to look. A qualified team of designers and developers can provide you with maintenance and update services too.
From teaching you how to make simple updates on your own to diving into the technical bits of your website, uncovering potential problems, and ensuring your site operates smoothly and efficiently, there is a lot more a designer can do to help you keep things running than just create a beautiful site and make it live on the web.
Create a Content Calendar
If you want to keep your website up-to-date, you know you have to keep the content on your site fresh. That can be a tall order when you have so many other things to do. The last thing you want to do after a long day is sit down and figure out what blog article to write about!
A content calendar can help. Sure, you’ll still have to create the content, but when you have a direction, you can dive right in. When you know what topics to tackle and where to post them, you’re more likely to do it.
Things to add to your content calendar include:
- Content to be published and when
- Plans for how you will promote your content
- List of future topics and ideas
Update Old Content
If your website has been live on the web for at least six months and you have been updating it regularly, you might want to consider updating old content. Not only is it a great way to boost SEO, it’s also an easy way to add more content to your site when you don’t have a lot of time to write brand-new articles.
Just make sure you take down old content if you are reusing it on your website. So, for example, if you’re adding new information to a blog article, you must remember to remove the older article from your archives. You can end up getting punished by search engines if you have an old blog article on your site that contains the same content as an updated blog post.
Integrate New Keywords
Keyword research is important for every website. The better your use of keywords, the more findable your site is online, the better your current content performs, and the less new content you need. It might be more worth your time to work on integrating keywords into your existing content rather than creating brand new content.
Update content by adding keywords to titles, meta data to blog articles, and alt tags to images. You can also go back and add new keywords and phrases as you’re updating old content.
Check for Speed
The content on your website is extremely important, but it doesn’t matter how good it is if visitors to your site leave because they can’t get your page to load quickly! One of the best things you can do for your site is make sure it has a fast load time.
It only takes a few seconds to see how your page is performing when you input your URL into Google’s Test My Site page. Not only will it tell you exactly how your site is performing, it can also give you tips on how to make your site faster without you having to dig into your content and make guesses about what needs to be updated.
Don’t just release your site on the web and forget about it! Make sure you keep everything updated, without spending all of your spare time to do it, by following the tips on this list.