Keywords are the most important things to be considered for search engine optimization. Keywords should be chose carefully for effective branding and optimization because, it is those keywords that users type in Google search box when they look for a certain product or service or information on the web. In a way, a keywords or key phrases, as the term suggests play a key role in fetching traffic to your website. Therefore, keywords selection lays the base of success in your web marketing campaign.
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Here is an easy guide to help you with proper keyword selection for optimized web design.
Target market analysis: A thorough analysis of your business and the target market is necessary in order to identify and pick the most effective keywords. Be sure what exactly you want to offer. Whether you are offering the best service at a high price or a moderate one? Answers to these questions will help you identify your target audience and streamline your keyword selection process accordingly.
Keywords popularity: Practically, it’s not a good idea to go with the highly popular keywords. One word keywords are usually seen to top the search volumes for a particular topic. Such keywords are more generic hence competition is lot tougher. It is wise to choose 2 or 3 words key phrases to be more precise because more specific keywords ensure higher rank on the SERPs than their generic counterparts. So it is always better to make way in the first page of search results with more precise and less popular key phrases than to lag behind with highly popular generic keywords.
Adding advance options like “In Anchor and Title” and “KEI” (Keyword Effectiveness Index) in Wordtracker keywords research report will make the job easier for you. The former option gives an idea of the competition with a keyword/phrase while the latter helps to identify more profitable keywords having higher index value.
Variations in Key Phrase: Always use some variations of the main keywords. Common synonyms, sometimes misspelled keywords, as users often mistype while searching, can be added to bring variety in the secondary keywords set. Also, take note of those terms that differ in UK and US English. For example, when you are optimizing a site for lawyer SEO remember unlike the USA where “lawyer” is commonly used, the term “solicitor” is more popular in the UK.
Therefore, in addition to common synonyms a professional SEO service provider must take note of the variations in terminologies in different part of the words while targeting the global market. In this aspect, Google Insight can help you with easy to understand graphical representation of keywords popularity in selected regions.
Distribution of keywords: True that your site’s homepage is the most important page. But people often make mistake by clustering most of the important keywords to the homepage. It only narrows the entry point to your site. So, target the homepage with 2 or 3 selected ones while evenly distributing the other keywords for relevant pages on the site. Targeting internal pages with specific keywords or key phrases will open up additional entry points to your website.