How to Use Keywords in Web Writing, Blogs

Updated October 6, 2023

Writers who want to make money online with web writing must use specific keyword phrases and good keyword placement to improve SEO, page views, and Google Adsense revenue.

As an increasing number of newspapers, magazines, and other print publications disappear, many journalists and writers are turning to the internet as a place to earn money online as a web writer.

Unfortunately, many less experienced web journalists see low page views and poor revenue for their blogs, articles, or other written website content because they assume that a print publication writing style is suitable for the internet.

An effective web writing style is going to be very different from the style used when writing for print publications. Being a research paper writer at the service where everyone can ask to write my essay, I’d like to explore what makes a good keyword, why strong keywords are the foundation for strong web writing, and how writers can select keywords for blogs, articles, or other website content using information from the Google Keyword Tool or another similar website.

Why Are Keywords Important for Web Writing and Making Money Online?

A keyword is a single term or phrase that reflects the theme or main idea of a blog entry, article, and other forms of website content.

Search engines like Google use keywords as the basis for their website indexing system. When each new blog entry, article, or web page is indexed by Google, the search engine algorithm detects keyword phrases in an attempt to determine the topic of the blog or website content. When a web surfer enters a search term in the Google search engine, Google searches its database of indexed web pages looking for articles with keywords that match the search term.

In addition, contextual advertising programs like the Google AdWords program use the keywords in a blog entry or web page to determine what online advertisements will appear on a given page.

What Makes a Good Keyword or Keyword Phrase?

A good keyword or keyword phrase reflects precisely what a person would enter into a search engine like Google if they were seeking the writer’s article, blog entry, or website.

Keywords and keyword phrases must be very specific. A web surfer seeking an article on personal debt management will enter a term like “personal debt management” into a search engine such as Google. Therefore, an article on the topic of eliminating debt and managing personal debt would be wise to use keywords like “personal debt management” and “eliminating credit card debt” throughout the article.

Keywords that are too broad are useless. A person seeking an article on personal debt management would not enter a Google search term like “debt” or “money,” as these terms would bring up a very broad variety of search results, many of which would not apply to the topic of personal debt management.

How to Use Keywords and Keyword Placement for Good SEO

To increase page views and to earn money online by blogging or creating web content, writers must select two or three primary keywords for an article, web page, or blog entry.

These primary keywords must be used in strategic locations if the web writing is going to exemplify strong SEO (search engine optimization.)

For good SEO, keyword phrases should be used:

  • In the blog/article/website title
  • In subtitles
  • In bulleted lists
  • At the beginning of paragraphs

“Good” keyword placement is determined by the habits of readers; in turn, search engines place a high value on keywords utilized in these strategic keyword locations.

Keyword Stuffing and Keyword Density

Keyword stuffing is the practice of writing in an unnatural way that utilizes abnormally high keyword density in a web page, article, or blog entry to increase page views; increasing page views increases the writer’s potential for earning revenue via contextual advertising programs like Google AdWords.

An optimal keyword density is between three to five percent, depending upon which SEO theory one subscribes to. Articles, blogs, and websites with keyword densities above five percent risk being penalized by search engines for keyword stuffing.

Google and other major search engines discourage keyword stuffing. So instead of appearing on the first page of search results for a particular Google search term, a blog with keyword stuffing may end up on page 20 or 30, which means a dramatic decrease in the number of page views and reduced online money earning potential from blogs and websites.

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