6 Ways To Improve Your Conversion Rates
Updated November 9, 2023
Every business wants to know how to improve its conversion rates. For a healthy profit margin, more sales need to be made. If marketing budgets are too high and conversion rates too low, a business can lose money. Here are some best practices to improve conversion rates.
In This Article
- Include Social Proof
- Make Site Navigation Effortless
- Leverage A VPN
- Improve Website Performance
- Conduct A/B Testing
Want to convert more visitors into paying clients and boost your bottom line?
These six proven and super-actionable methods will ensure you get the most out of your traffic by skyrocketing your conversion rates.
Here’s the truth: Pushing your visitors through the sales funnel is quite challenging for business owners.
And there’s this concept of “analysis paralysis,” which explains how too many choices hinder a person’s decision-making ability.
Your visitors might be facing this too due to an overly complex website design, which might confuse them, leading them to abandon it altogether.
It’s a no-brainer to optimize your website for better conversions, giving you more bang for your marketing buck.
In this article, you’ll learn tried-and-tested methods backed by real data to improve conversion rates, so read on.
1. Include Social Proof
Social validation has always served as a benchmark for cultivating trust between people. This is applicable beyond the scope of business as well.
Say you have recently met a person you are interested in dating, and you know that they share some mutual friends with you. You would likely value the opinions of those friends regarding the person in question.
This is because their experiences with the person could provide insights into what you might expect from them.
In this instance, the value of social proof can be observed in people’s experiences with your offerings. The insights from the experiences of others provide valuable information to your prospects to determine if the purchase is worth it.
That’s why, even for the high-ticket offerings, reviews and testimonials improve the conversion rates by 380%.
To showcase your reviews and testimonials to your prospects, link to your Yelp or other online directory pages, where they can find reviews from your previous customers.
Also, include social proof on your money page to convince your prospects and give them the final nudge they need to convert.
Be sure that it’s apparent that your previous customers have enjoyed their experience with your business to get higher conversion rates.
2. Make Site Navigation Effortless
When people visit your website, they have a specific intent. Your job is to ensure they achieve their objective as effortlessly as possible. Make navigating your website a breeze. That way, visitors can easily find what they came to your website for.
The more user-friendly your website is, the higher the chances visitors will convert into paying customers.
Your ultimate goal is to make their experience frictionless and straightforward, guiding them towards taking action, whether making a purchase or signing up for a service.
Consider adding a search feature to your website. Visitors who use an internal site search are 1.8 times more likely to convert.
People using the search feature often have a clear idea of what they want to purchase and are ready to take action.
Provide a search bar to make it easy for these visitors to find the specific product or service they’re looking for, reducing the risk of them leaving your site in frustration.
Doing so increases the chances of converting visitors into loyal customers, helping your business thrive.
3. Optimize Website Hosting for Speed
In today’s fast-paced digital realm, the speed and overall user experience of your website can significantly impact conversion rates. While we’ve discussed various strategies for enhancing conversions, it’s imperative not to overlook the critical role of web hosting.
Your choice of web hosting provider can be a game-changer when it comes to website performance. A reliable web hosting service ensures that your website runs smoothly, with minimal downtime and lightning-fast loading times.
This foundational aspect often goes unnoticed, but it is, in fact, the bedrock upon which your conversion rate optimization efforts should be built.
Before diving into other optimization tactics, take a moment to evaluate your web hosting solution. Consider upgrading to a higher-tier plan or migrating to a more dependable hosting service.
Doing so not only safeguards your website from potential downtime but also lays the groundwork for a stellar user experience. In an era where every second counts, a well-chosen web hosting provider can significantly contribute to higher conversion rates, ensuring your visitors stay engaged and become loyal customers.
4. Improve Website Performance
In today’s world, where people expect instant results, having a fast-loading website is critical for online businesses. Fast websites and pages can significantly improve conversion rates and reduce bounce rates.
Improving your website speed by just one second can boost mobile conversions by up to 27%.
70% of shoppers now use mobile devices for purchasing, so having a website that loads quickly is crucial for maximizing your revenue potential.
How do you improve your website’s performance? For that, you need to track your website’s performance first.
Here’s how to do that:
- Google Pagespeed Insights: It’s a free tool from Google that conducts a performance test on your website and suggests ways to improve performance. It works for both the desktop and mobile versions of your site.
- Pingdom: This is another excellent website speed-testing tool with several useful features. It records your website’s performance history, provides data-driven recommendations on improving speed, and generates easy-to-understand reports.
Pingdom also offers mobile apps for website speed testing and has both free and paid monitoring plans.
Some tips to improve your website’s performance:
- Increase website speed using a Content Delivery Network (CDN) to distribute cached material from your website to multiple servers.
- Compress and reduce the file size of the images on your website without compromising on quality to optimize them.
- Choose a speed-optimized, lightweight theme like Astra or GeneratePress.
- To keep your website current and speed-optimized, regularly update the WordPress core, themes, and plugins.
- When transferring the content of your website over the internet, enable Gzip compression to lower the file size.
5. Conduct A/B Testing
A/B testing involves comparing two different versions of your website to assess which one performs better. The difference can be in the shape of different variables, such as the color of a button or the layout of a form.
You’d then send half of your traffic to one version of your webpage and half to the other. Then, you’d track which one performed better regarding conversions or other desired goals.
Many tools are available for A/B testing, such as Google Optimize, Optimizely, etc.
To ensure successful A/B testing, here are some tips to keep in mind:
- Test one variable at a time: If you test multiple variables simultaneously, it will be challenging to determine which one was responsible for an improved conversion rate.
- Test for statistical significance: Be sure you have enough data to determine if the results are statistically significant.
- Test on a representative sample: Your traffic to the test pages should represent your overall traffic.
- Keep testing: Even after you’ve found a winning variation, continue to test and iterate to improve your conversion rate further.
6. Launch Abandoned Cart Email Campaigns
Ever visited a website, added items to your cart, and left without making a purchase? We’ve all been there, and the truth is, it’s likely happening on your website too.
The global average rate of cart abandonment stands at a staggering 75.6 percent.
If someone abandons their cart, use an abandoned cart email campaign to reach out to them.
Send users reminders about the items in their cart, follow up with them, and even include a discount or offer to encourage them to complete their purchase.
You may lose out on valuable conversions if you don’t utilize abandoned cart emails. So, implement this strategy to help bring those lost customers back and increase your sales.
To ensure the success of your abandoned cart email campaigns, follow these best practices:
Keep it Simple & Clear
Make sure the emails are easy to read and understand. Keep the design simple and include a clear call to action to complete the purchase.
Use Urgency & Scarcity
Create a sense of urgency and scarcity to incentivize the customer to complete their purchase. Use phrases such as “limited time offer” or “while supplies last.”
Offer a Discount or Promotion
Offering a discount or promotion can be a powerful incentive for customers to complete their purchases. But be careful not to condition your customers to abandon their carts to receive a discount.
Personalize the Emails
Personalize the emails with the customer’s name and the items in their cart to make them feel more direct. That will increase the chances of the customer completing their purchase.
Test & Optimize
Continuously test different email designs, subject lines, and incentives to see what works best for your audience. Use analytics to track open rates, click-through rates, and conversion rates to optimize your campaigns.
Every visitor that you convert can have a significant impact on your business’s bottom line. Strategically implement these tactics to improve your conversion rate, increase your marketing ROI, and drive more success from your existing traffic.
With OhMyLead, you can enjoy greater simplicity and save time by combining all your lead sources in one convenient place. Our platform syncs and verifies all incoming leads, allowing you to identify which campaigns generate the highest-quality leads easily.
OhMyLead only sends qualified, sales-ready leads to your favorite CRM while delivering the others to your preferred lead nurturing tool for further engagement.
Book a live demo today, take the hassle out of lead management, and unlock your business’s full potential.