As digital marketing is taking the whole world over, it would be very unwise of you not to invest in it as a roofing contractor. If you want your business to succeed, you’ll need to pay attention to the online world, because that’s simply how things are done these days. Everyone is online these days and your business needs to use that to its advantage.
When you decide to step into the online world, you’ll need to start from the very beginning. If you don’t know where the beginning is, don’t worry. You’ll learn that rather quickly. The idea is to build your own website and work on promoting your roofing business through it. As you will see if you visit roofingseohero.com, building your website is only the tip of the iceberg.
There’s no point in having a site if nobody can see it. Sending a link to your friends and family and asking them to share it on their social media accounts will only do so much. In fact, it will probably do very little, because you won’t be targeting the right people. The right people are, of course, those who need your services and who are ready to spend their money and use those services immediately.
Luckily, there is a way to target those people and it is definitely connected to your website. Instead of simply having it, you’ll need to make sure that it ranks high on Google or another search engine. That’s done with the help of a concept called search engine optimization (SEO). It is a powerful marketing technique that will definitely be able to increase the profit of your roofing companies.
There are a lot of companies out there in this line of business, which means that you won’t have to do this alone. Even if you tried, you wouldn’t be able to do it alone, because SEO is a rather complex concept. The only way to be able to rank high this way on your own is if you spend years and years perfecting your digital marketing skills. These won’t just come naturally to you.
Fortunately for you, a lot of people have already spent years perfecting those skills. That means that all you need to do is find the perfect company to do your SEO. Of course, it would be wise to know at least some basics in order to be able to choose the perfect company. Once you do some research, you’ll be able to pick up quite a few useful SEO tips. Let me share some of those tips now.
Keep Image Optimization In Mind
It’s fairly easy for people to spend time on optimizing their content and certain other parts, but fail to remember images. That’s one of the biggest mistakes that you could make when it comes to SEO for your roofing company. Images play a huge part of search engine optimization and neglecting them is definitely not a good business decision.
As a frequently overlooked part of every SEO strategy, images can actually make a difference between a high-performing and a poor-performing page. Make sure that the company you hire knows how important this part is and try not to neglect the images when optimizing every single page on your website. As a roofing contractor, you’ll probably have a lot of images to add to the site.
Featured Snippets Are Powerful
What is the goal of every single roofing company that starts doing SEO? Unsurprisingly, they all want to rank number one on Google. I hate to be the bearer of bad news, but it’s next to impossible to achieve that for every single keyword. There is another way, though, that can easily get you noticed by a lot of people online.
Think about it this way. Why do people browse the internet? They need a solution to a problem. You can offer solutions for their problems by making it into Google’s featured snippets. In case you aren’t familiar with this concept, you should learn more about it. Featured snippets are a powerful tool that can quickly and efficiently raise your websites visibility, as well as the conversion rate.
Don’t Forget Meta-Titles And Descriptions
If you are in any way familiar with search engine optimization, then you have probably heard about meta-titles and descriptions. No matter how much you have heard about these, it’s easy to forget them from time to time. That, however, isn’t a good practice and shouldn’t keep happening. Ideally, you should write these for every single page on your website.
Most importantly, you shouldn’t forget to add these to your money-making pages. A money-making page is, for example, the page where your roofing services are listed and explained. Don’t forget to keep meta-titles and descriptions in mind, because those are extremely important for your Google ranking. Every single SEO expert will tell you that.
Videos Are A Plus
As a roofing contractor, you should perhaps invest a little bit into making videos for some of your pages. Once again, your key service pages are the most important ones here and you should focus on them first. Videos will make people stay on the page longer, while also explaining what it is that your company is all about. Those are powerful tools that can turn your visits into conversions in no time.
Be Consistent With Your Info
What does this mean exactly? Am I trying to say that you should write about one and one topic only on your blog if you feature a blog? That’s definitely not what I am saying and nobody in their right mind would give you such a piece of advice. I have something a bit different in mind, but it is rather important.
Make sure to be consistent with the information you provide about your roofing company. I’m talking addresses, phone numbers, e-mails and similar. This can play a huge role in your ranking, especially when local SEO is in question.