Prior to Google’s update, content mills dominated SEO strategies. These are techniques that flooded the internet with content and links in an effort to dominate search rankings. Basically, there’s nothing wrong with getting backlinks but one thing that has suffered as a result of this is the quality of content being posted over the internet.
After finding out how Google search engine works, some websites would hire freelancers, whom they pay next-to-nothing, to do the writing for them. The result: highly ranked pages that provide no real content at all. Those websites earned their feathers simply because of the huge volume of articles generated accompanied by tons of keywords they crammed into these articles.
Make Your Content Original
Copying content and changing them slightly do not work anymore, so does article spinning. What you can do is re-write your entries or hire a team to do that job for you. Next time you want to create an entry, try to make it 100% original. More importantly, make your entries interesting. Your ranking suffers if your site’s bounce rate is poor. So increase your traffic but be sure to keep them coming back.
SMM along with SEO
You might be focusing too much on feeding Google. In case you do not know it yet, Google now places a lot of weight on social networking sites such as Twitter, Google Plus, and Facebook. Try doing “social media marketing.” Make your site visible on social networks and try to encourage discussion on your sites. It does not take much to tweet regularly or post links to your new entries on Facebook.
Send Out E-mails
You need fan support now more than ever. Encourage them to visit your blog by sending e-mails. Try to make your mail as enticing as possible without making it “salesy.” Let them know what is new on your website, some interesting stuff that they might be missing out on. Just a word of caution: do not fill your readers’ emails with letters. This will make you spammy and they will eventually opt out from your listing or even block your email address.
Updates Your Site Regularly
Constantly uploading entries is a good sign for Google, it means new content is being generated. Google ranks websites according to the quality of content and overall reader experience. Although there is no way that Google could read each post websites that update content can be a good gauge. Provide better reader experience by presenting them with updated contents by posting regularly.
Google through its latest update has changed how sites are ranked by focusing on quality. If you’ve been reliant on keyword hoarding, you’ve probably noticed how this has affected your ranking.
The Google Panda Update is not meant to bring websites down—it is there to encourage websites to provide quality content that are well-appreciated by human readers. Above are simple tips on how you can regain those precious points lost as a result of Google’s Panda update.
Author Bio:- Suzzane Edwards is a financial advisor and currently works as a consultant for small businesses. When she’s not writing for Cash for Gold Jewelry, she could be found blogging about simple tips on how people could take advantage of the internet’s numerous business opportunities.