It’s no secret that Facebook is one of the most used and popular social media platforms in the world. With over two billion active users, it’s a great place to promote your products and services.
However, if you want to improve trust and credibility, getting that blue-check mark is essential. Here are five reasons why verifying your Facebook page is a good idea.
1. Facebook Doesn’t Really Have a Neat Record When It Comes to Misinformation
One of the reasons businesses should learn how to verify Facebook page is the website’s reputation. We all know that Facebook has been under fire for a while now regarding the spread of misinformation.
In 2016, the platform was accused of playing a role in the US presidential elections, with some fake news stories going viral and potentially influencing people’s opinions.
While Facebook has said that it’s working on combating the spread of fake news, it’s still a big concern for many people. In a survey by Insider Intelligence in 2020, over 30% of Facebook users believed that the platform didn’t offer sufficient data protection. It also ranked as the least trusted social media website.
In the end, Facebook remains the largest social media website with over two billion members worldwide. This statistic alone is enough reason to continue promoting your products and services here. However, if you want to improve trust and credibility, get that blue check mark as soon as you can.
2. Facebook Can Boot You Out if It Thinks Your Page or Profile Is Suspicious
Facebook is like any other business trying to deal with a crisis: it wants to improve trust perception from the public and lawmakers by implementing stricter policies. These include deleting suspicious pages, and so far, the website has been relentless.
According to Statista, in the first three months of 2022, Facebook had already removed around 1.6 billion fake accounts. In the previous quarter, it took action on 1.7 billion.
The last thing you want to happen is for Facebook to believe that your page is too and delete it. Just imagine all the hard work disappearing into thin air.
3. You Can Reach a Wider Audience with a Verified Facebook Page
A verified Facebook page gives you access to some features that are otherwise not available, such as the use of new tools that may not be available to non-verified accounts immediately.
It also means that your page comes up more often in search results, both on Facebook and Google. And when people see that blue check mark next to your name, they’re more likely to trust and engage with your brand.
Further, a verified Facebook page looks more professional than an unverified one. Looking polished and real is essential, especially if you’re trying to attract bigger clients or promote your business to a wider audience.
4. You Can Avoid Having Imposters Steal Your Target Audience
It’s not uncommon for scammers and imposters to create fake pages in an attempt to steal your audience. They may even use your name and brand identity to do so.
The problem is you cannot take this issue lightly. Not only will it damage your reputation, but it can also lead to legal problems.
Fortunately, Facebook offers verified pages as a way to avoid these issues. By verifying your page, you’re telling the world that this is the one and only official page for your brand or business. Having a verified Facebook page might also make it harder for people to impersonate you.
5. A Verified Account Becomes More Trustworthy
Research from Label Insight showed that 94% of consumers are more likely to become loyal to transparent brands. On Facebook, the blue-check mark is one way of signifying that your brand is trustworthy.
This means that as your verified Facebook page continues to grow and rack up more “likes,” the blue check mark becomes more and more valuable.
The longer your page is verified, the more likely people are to trust it. This is especially true if you’ve been verified for a year or more.
People tend to view verified pages as being more credible and authoritative, so it’s definitely worth going through the verification process if you’re hoping to build a strong and trustworthy presence on Facebook.
Some details may be small, but their impact on your business is huge. Getting that blue check mark on your Facebook page is one of them.
Though the process may be a little tedious, it’s definitely worth it in the end. A verified Facebook page comes with a lot of advantages that can help you boost your reputation, following, and conversion.