Using social media for marketing has been quite a trend because marketers rely heavily on this space for advertising as it has a vast demographic of audiences that are active and are constantly upgrading their knowledge. Ever since the emergence of social media as a result-driven marketing space, marketers are constantly laying focus on online marketing. Reliance on offline marketing has declined, blame it on their poor ROI.
But with the emergence of digital signage solutions, offline marketing has come alive. As it has been giving new opportunities to brands of integrating social media with digital signage.
Be it retail stores, restaurants, hotels, corporate offices, healthcare systems, educational institutions, or gyms, digital signage can be implemented anywhere and can enhance user engagement big time.
Make your way to the end of this blog to know what digital signage is and who are the best solution providers that you can use to implement it successfully.
What Is Digital Signage?
Digital signage is an outcome of digital transformation.
There is no denying the fact that competition has shot up in the digital world, and in order to keep up with the competition, brands have to try different and unique ways of promoting their business, resulting in the use of digital signage.
It can be used across industries to attract, engage and convert your audience by displaying social media feeds on the digital signage displays. It helps brands in increasing their reach, grow trust, sales and communicate better with the crowd.
Who Are The Top Digital Signage Solution Providers?
1. Taggbox Display
Taggbox Display is a result-driven marketing tool that can cater to your needs irrespective of your industry type. It helps you collect content from across 15+ social media platforms, curate, moderate, and customize it as per your preference. As well as it includes a Taggbox Studio through which you can add some more useful content with different social media channels.
With Taggbox Display, you can choose to showcase any type of content on any screen be it TV, projectors, jumbotrons, Fire TV Stick, Android, etc.
Moreover, you can also easily enhance its look by adding customizations from amongst 12+ premium themes available and make it look as per your liking.
Being the best UGC platform, it not only effortlessly aggregates and displays content but also provides robust analysis to track performance.
2. Easy Signage
EasySignage offers cloud-based digital signage solution that are crafted to be simple, secure, and jam-packed with features.
It is easy to use, affordable, and reliable. All the android based digital signage screens are supported by Easy Signage.
In case of network errors, it can be used to work offline and also provides statistics about media playback and provides reports that can easily be exported and can be utilized further to build powerful marketing campaigns.
Pickcel is yet another cloud-based digital signage solution that is convenient to use and boasts features that are powerful and can fulfill any digital signage requirement.
Pickcel also facilitates hosting players like Fire TV Stick, Android, etc, and also supports displaying content from infotainment apps and other types of content from social media, news, etc.
Pickcel supports both corporate-level digital signage to facilitate internal communication and digital out-of-home advertising.
It is a user-friendly, cloud-based solution that facilitates industries irrespective of their scale to use digital signage screens in minutes.
Brands can showcase any kind of content on any screen to be able to advertise better, inform and interact with visitors.
One intriguing feature of Viewneo is the Viewneo FR-Cam which allows you to align your content with visitors. As it can know the type of viewer, if they are more adults or children and can adjust that content to match the audience. Viewneo makes AI simple which can further be accessed with utmost ease.
It helps in designing, scheduling, and displaying content professionally from the web in a cost-effective manner. It makes it easy for businesses to fetch attention via videos, images, PDF files, documents, and social media platforms.
Yodeck also provides a drag-and-drop editing feature that enables users to rearrange content in a format that is interesting, engaging, and captivating. Moreover, it provides organizations with security and control.
Over To You
Digital signage is emerging as a robust technology for brands that is enabling them to captivate users’ attention in a potentially better way, keep them hooked to the content that is being shown, and make them want to know about the brand more.
It is a no-brainer that the competition is growing exponentially, deciding on strategies that can make an impact is rather essential. Using digital signage displays can help you thrive effortlessly.
Leverage what the top digital signage provides and amplify your business smartly.