5 Things to Do Before Starting an Online Business

Updated October 6, 2023

Launching an online business comes with the same requirements as launching a brick-and-mortar one, with a few additional steps. While online businesses don’t have the up-front costs of a physical retail operation, they still require some preparation.

Your business must be built on solid ground. The things to do described below don’t need to be completed in any particular order, but they will form a basis to bear the weight of your future business success and growth.

How feasible is your new business idea?

Starting Online Business

Before you start, consider the viability of your new business idea. If the service or product envisioned doesn’t have a market, even the most brilliant idea can fall through. You should ask yourself the following questions:

  • Does your product or service offer a cost-effective solution to a problem?
  • Does your product or service solve an issue that enough potential clients have?
  • How much will it cost to reach the people who need the solution your product or service offers?
  • Are people willing to pay to solve the issue?

1. Put together a business plan

A business plan is a detailed document that outlines the goals and objectives of a company, as well as the strategies and tactics it will use to achieve them. The plan typically includes a description of the products or services offered, the target market, the competition, marketing and sales plans, financial projections, and management and organizational structure.

Once you’re sure the idea is feasible, it’s time to start developing a comprehensive business plan. Even if you don’t intend to apply for funding or you don’t plan to do this initially, it’s still valuable to have one. It will allow you to not only plan for future growth but also to see any potential issues down the line.

An effective business plan will help you clarify your goals, identify your market further, provide a marketing roadmap, and help you make the right decisions, which can mean the difference between growth and failure.

2. Choose your company name

Your business’s name must be available for registration online and in your state, as your company will function mainly online. If it’s not available as a social media username or a domain name, try some version of it, and consider that .com isn’t the be-all and end-all of domain name extensions. What’s more, you should definitely check that the name isn’t infringing on any registered trademarks.

Choosing a company name is an important and exciting step when starting a new business. Here are some tips to help you choose the right name:

  • Brainstorm: Start by brainstorming words or phrases that relate to your business or industry. Consider words that convey the essence of your brand, your products, or your services. Try to come up with a list of at least 10-20 options.
  • Research: Once you have a list of potential names, research them to see if they are already in use. Check domain name availability, social media handles, and trademark databases to ensure that your chosen name is not already in use by another company.
  • Make it memorable: A good company name is memorable and easy to pronounce. Avoid using complicated or hard-to-spell words that could make it difficult for potential customers to find you online.
  • Keep it simple: A short and simple name is often easier to remember and will be more versatile for branding and marketing purposes.
  • Consider your target audience: Your company name should resonate with your target audience. Consider their interests, values, and preferences to ensure that your name will be appealing to them.
  • Be unique: You want your company name to stand out and be memorable. Avoid using generic terms or names that are too similar to other companies in your industry.

Overall, the key is to choose a name that reflects your brand and values, resonates with your target audience, and is easy to remember and market. Take your time, do your research, and choose a name that you and your team are proud to represent.Top of Form

3. Establish your company structure

The company structure you opt for will define what legal and tax requirements you have to meet. Most small business owners choose between a sole proprietorship, a partnership, or a limited liability company. The sole proprietorship is the simplest structure for someone who wants to start an online store or a similar online business. However, this simplicity is offset by the lack of limited liability. Partnerships are also unlimited, even though they are also an appealing form.

Finally, a limited liability company offers limitations without the additional complications that come with incorporation, which is why this is one of the most popular choices for small business owners.

4. Create a website

An online business’s website is the counterpart of a physical retailer’s address. This aspect is a crucial part of the startup process. Consider the payment processors available when looking at how you will build your website.

If you have the budget for it, it makes sense to hire a developer to create your site. Your web hosting provider is also of paramount importance. You can create the most beautiful website in the world, but if it loads slowly or goes offline often, it will not help you achieve your business goals.

Ask friends and business contacts for recommendations and check out reviews online. Fellow online business owners can offer invaluable information about a hosting company’s quality and reliability.

Depending on your services or products, you will also have to evaluate and select sources of inventory and supply, as well as the method of delivery to your customer. Having inventory in stock or a reliable on-demand supplier is crucial. You also need a reliable fulfillment method. Spending some time to research this aspect can make or break a business.

5. Craft and implement a marketing strategy

Consider your online business marketing strategy in every stage of the process described above. The business plan contains the information you need to craft effective marketing strategies. Make sure to implement your strategies effectively, no matter what they entail.

You’re paving the way for a successful startup by building up your target market’s expectations of your launch through different advertising channels and social media.

You’ll need to develop a marketing strategy to promote your online business and attract customers. Your marketing strategy should be based on your target market and should include a mix of online and offline tactics.

Online marketing tactics may include search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising. Offline tactics may include print ads, direct mail, and networking events.

It’s important to track the success of your marketing efforts and adjust your strategy as needed. This may involve analyzing website traffic, tracking email open and click-through rates, and monitoring social media engagement.


Starting an online business can be a challenging and rewarding experience, but it requires careful planning and preparation to ensure success. By identifying your niche and target market, creating a business plan, choosing a business structure and registering your business, developing a website and social media presence, and developing a marketing strategy, you can set yourself up for long term success.

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