How to Get Traffic from Google Images?

Updated October 6, 2023

There’s a lot of information out there on how to optimize content to get visitors. What many new web developers overlook is that their images are great for traffic purposes, too. Just like with traditional content, there are techniques and strategies to optimize images for as much traffic as possible. A Google image is one of the most consistently used platforms to find images, so many of the techniques rely on the particulars of Google images. What follows are some of the best methods to optimize your images to attract Google images traffic.

google images traffic

Label Your Images Correctly

While tags have become less popular as a way to optimize whole pages for traffic, they are still the best way to optimize images. There are several opportunities to maximize any image. First, ensure that the filename of the image is related to what the image is. Then, set up an appropriate alt text for the image that expands on the file name to include closely related keywords. Finally, ensure that the title tags for the image are relevant as well.

Other Factors

There is also evidence that Google Images may consider other factors, such as the text that surrounds the image and the content on the rest of the page. You may want to consider limiting the amount of content on pages where your images appear to only the most relevant content to the image. If you have too much on a single page, your image risks losing the tight focus necessary to rank for an image search term.

Consider Your Audience

Google has many helpful options to allow users to assess an image before they click on it, so if your image fits their needs poorly, they’ll never click on it in the first place. In this way, quality images are just as important as quality content. Make sure your images are of a comfortable enough resolution that it can be seen when shrunk to Googles Images thumbnails.  Consider whether or not your audience is looking for a small or a large image, as well.

Consider the Competition

Respect that you have competition and assess the other images that are available for your audience when they are searching for an image with your keywords. If you know that your image is a lower quality that the others available, you may have an opportunity to seize traffic by developing an image that could beat out the others available.

Author Bio:- Raina is a tech enthusiast and loves to read and write about blogs on latest technology trends.He also works for one of the best VPN Service provider


  • Bilal

    There is a big disadvantage of getting traffic from google images. The bounce rate is very high. People who serach images does not stay on your site for long, that kills your seo efforts. All techniques, u have mentioned are great for your image optimization but is it worth?

  • superb vpn

    I think that Google Images is a big opportunity for webmasters to increase their traffic with organic, targeted visitors, while only applying some tricks to get this done … it can bring you traffic, however there are some queries that display random pictures even before the organic listings, and that is yet another great opportunity for traffic.

  • Awesome Post
    Keep it up
    Its very helpful for SEO work

  • Tushar Agarwal

    Thanks nice post. Using title names for images with relevant seo keywords will also help.

  • Lakhyajyoti

    Great tips.4% of my total traffic comes from google images.Hope your tips will help me to get more traffic from google images.

  • Down Or Just Me

    Wow – I had never really thought to optimize images too, but these are some great tips! I’ll make sure to keep all of this in mind for the future.


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