For any business to succeed and grow marketing is very important. Weather it is in the form of tv commercials, bill boards, news paper ads etc OR in the form of online marketing. In both cases the purpose is to reach to the maximum audience to broadcast your message and get sales and build customer base.
Every offline business owner know how to advertise in the offline world but most of people don’t know the power of using online marketing to get even more customers and not just customers but loyal customers. In this article I will be explaining how an offline business can be marketed on Internet to get to the bigger audience with little to no efforts.
Lets go through the possible ways you can use to market your business on internet.
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1# Social Media
The first and easy way is to socialize your business. Most of the business have already join this route and they are already engaged with their existing and future customers on the different social media networking channels. For example Facebook, Twitter, Pinterest, LinkedIn, Youtube etc.
If you have not yet joined the social media club, then for you it should be the first step to market your business online. Facebook should be your first priority. Since we all know it is the world most visited website and according to the statista.com Facebook has 1.35 Billion active users every month. You can imagine how much customers you can reach if you deploy a social media strategy.
Start with a Facebook Page for your business. Update it regularly so that your fans can read about your business everyday. Increase your page likes to reach to more audience.
Similarly you can join Twitter too to connect with your fans and increase your followers. Update them regularly and share cool prizes and surprises every month so that your fans are always engaged with you.
Social Media has grown tremendously and you have several platforms to join. For example Youtube, Pinterest, LinkedIn etc..
2# Business Website
A website is really very important for your business. If you have not yet created one, it is the time now to create one. Without a website you are really missing the huge amount of potential customers. If you can afford to hire designer then good for you. Otherwise you can use tools like website builder from 1and1.co.uk to design your website by your own. Such tools can help you design your website with drag and drop features, because there are no programming skills required.
You can add your social media links on the website so that they can connect with your business on their favorite channel. A Live Chat, or other Support section is always good to connect with your customers 24/7 to get feedbacks and their quires answered.
You can also add an online store on the website to get orders if your business is related to physical products. If you can list your website in Google and other search engines with the help of Search Engine Optimization, then that is going to further help you get targeted customers.
Overall a website is really very important for your business.
For every small and medium business it is very important to adopt to the latest technology arena. If you don’t follow you will be outranked by your competitors. Either get a website or join the social media clubs to connect with your customers.