The online marketing landscape may have evolved greatly in the past few years, but some things never really change. Even in 2019, only hard work and white hat search engine optimization strategies enable businesses to build a solid online presence.
Of course, SEO is still an ever-changing field. That means you have to stay up-to-speed with the latest trends, and be ready to adapt and integrate these trends into your online operations.
If you’re looking to rank your local business, you’re in the right place to learn about local SEO. We’ve looked at the statistics for you and made a list of tips to guide you in your endeavors.
1:- Local Searches
Around 46% of all Google searches have local intent, so it goes without saying that you should put more effort into optimizing your website for local searches. Each year, more and more consumers use the web to find businesses near them that they might like. About 71% of people go online to search for a local store.
Google may have trimmed down their local seven-pack map results to just three, but all of the results will still pop up 93% of the time on searches made with local intent.
2:- Mobile Optimization
To reach more audiences in 2019 and the years to come, you have to make your website mobile-friendly. Consumers are glued to their smartphones now more than ever, with about 52.2% of the world’s online traffic coming from mobile devices. By optimizing your website for mobile users, you invite more potential consumers to engage with your brand, particularly those who love to use their smartphones when they’ve got nothing better to do than surf the web.
Around 88% of consumers who look up local businesses on their smartphones call or drop by brick-and-mortar stores within the same day. Meanwhile, 72% of them will visit a store within five miles from their location. Keywords that you might want to take note of include open, now, and near me, as these mobile search terms have grown by as much as 200%.
Businesses who display their clients’ reviews on their website may see a whopping 270% increase in conversions. Perhaps that’s because consumers crave authenticity. They find traditional marketing tactics like hard sell annoying and reviews very helpful.
Reviews sway 97% of consumers’ purchasing decisions. Some trust the judgments of verified paying customers, while others favor the opinions of their favorite influencers. Of course, personal recommendations still matter in the digital era. For 88% of consumers, reviews matter just as much.
Aside from improving your rank on social engines like Google, optimizing your website for local searches generates more relevant leads and boosts sales. Research shows that 67% of mobile users would prefer to buy from brands with location-specific websites or apps.
Think about all these the next time you’re revamping your online strategy. If you come up with the right plan, you could be part of these statistics the next time around as one of many local businesses who profited through a solid SEO strategy.
There are many more reasons why local SEO is so important. BCC Interactive, a Philadelphia SEO agency, has put together an engaging infographic, showing you 15 reasons why local SEO is more important than ever.
Work well and good luck!