5 Compelling Reasons Your Business Needs 3D Visualization in 2022
Updated October 6, 2023
3D modeling is something that everyone has at least heard of. Unfortunately for most people, their actual knowledge of it is very limited. Many entrepreneurs think that it’s something that’s only useful if you’re an architect or an engineer. That’s why they never see it as an option when trying to explore how they can grow their business.
But the notion that 3D modeling has limited applicability is far from the truth. The ultimate goal here is to create a virtual 3D representation of practically anything, whether real or imagined. 3D modeling servicing is something that can be used in a variety of industries. If you’re not convinced, keep reading. We’ll talk about the reasons you should give 3D visualization a second look.
1. You Want or Need to Rebrand
For businesses that rely heavily on creating a stimulating visual experience, rebranding seems like a death sentence. For one, it can mean that the current brand identity isn’t resonating with the greater public.
But the bigger issue comes during the rebranding process. There are so many moving parts, all demanding your full attention. That’s also why a lot of rebrands fail. Without being fully invested in the resources needed to make it successful, you won’t get to achieve the results that you want.
One of the easiest ways to capture the curiosity of your market is through 3D visualization. Don’t get us wrong; brand messaging is still important. But before they even read a word of your message, they need an attractive image to grab their attention.
So especially in this case, you’ll benefit from the fact that your average business owner does not use it. The impact will even be greater because you’ll stand out more easily.
2. You Want to Test Out a Design Before Implementing It
3D modeling offers you the most realistic rendition of what you want to create without making the real thing. Let’s say that you’re creating an action figure. Would it make sense to order a huge batch before you see how it looks? Given the advancements that we have today in terms of 3D modeling, it makes sense to test out an idea first.
This is very important if you don’t consider yourself a very visual person. With 3D modeling, you don’t have to imagine what something would look like. You can easily have the colors switched out or even have features modified a little to see which you like best.
If you’re working with a remote team, it will enable all the members involved to view the project. This allows them to give their input no matter where they are.
3. You Want to Close Better Clients
High-end clients require high-end treatment. Whether it’s during the marketing stage or the presentation phase, what you prepare for them can be what it takes for you to land the contract. If you want your proposal to get a second look, high-quality visuals are a must.
A lot of business owners tend to think that it’s all about costs, benefits, and convenience. In theory, these should be enough. But no matter how high up someone is on the corporate ladder, they’re still a person who responds well to visual cues.
But even when you’ve already landed the contract, great visuals can still be very useful. Remember, charging premium rates has a lot to do with how you package your services.
If you already have a great track record in the industry, beautiful documentation instead of boring reports can take you over the line. Impressing your clients at every step of the buying process is a sure way to keep them coming back.
4. You Want Something That’s Easily Shareable
4.6 billion people worldwide use social media. And on average, they spend nearly 2.5 hours on it every day. Consider the huge potential in platforms such as Facebook, Instagram, Reddit, and Twitter.
The question now is, do you know how to effectively get your message out there? If you’re not sure what will work best, you can’t go wrong with 3D visualization.
Reports, PDFs, and social proof are all great. But when you only have a few seconds to grab someone’s attention, you need something more appealing. The right 3D visualization output can convey the message more effectively as well.
The great thing about visuals is that they don’t have to be a standalone solution. You can easily compliment them with text or audio to increase their impact. The best approach here depends on what you want to achieve and who your audience is.
5. You Want a Cost-Effective Solution
If you’re worried about the financial investment associated with this, don’t! Since it was first introduced, the cost of 3D visualization has dropped dramatically. The tech that makes modeling possible is now cheaper, and there are more places offering it.
This allows you to make the most out of its benefits even if you’re working with a relatively small budget. All outputs are also reusable. This allows you to display them in multiple marketing efforts without paying each time.
6. Should You Get 3D Visualization Services Now?
Definitely! If you want to rise above the competition, aesthetic value isn’t something you can set aside.
Once you’re ready to take this step, identify which areas of your business will benefit most from it. Avoid headaches by partnering up with experts who have completed projects under their belt.