Your website is like a storefront for your business. You open it up and hope that people will come in to make a purchase. However, some people may be browsing the shelves, some may be reading product reviews, and others might not even know what they’re looking for.
This article aims to help you create a news website that converts visitors into customers by focusing on conversion rate optimization strategies from the very beginning of the design process.
While it can differ slightly depending on a few factors, the best in the industry usually uses a standard method. Because of this, we felt a guide on how to create a news website was indispensable. So let’s take a look at what this is and how you can follow the same route.
For further information on how to make a news website and ensure engagement, visit Viafoura.
Make sure your website is responsive and easy to use on all devices.
It’s critical to have a responsive website that is easy to navigate on all devices. For example, if your website is responsive, it will look good on mobile phones and desktops. Moreover, it will load faster on any device.
To make sure you create a news website that is responsive, you should use a tool like Google’s “Mobile-Friendly Test.” To add to this, make sure your website is easy to use. If it takes someone too long to find what they are looking for, they will leave the site, and you’ll lose a potential customer.
In short, make sure your website is as easy to use as possible. You don’t need all the bells and whistles for people to buy your products; that’s not what they’re paying for. Plus, an easy-to-use website will allow you to optimize your site for search engines.
Focus on the content — what will people want to read about, and how often will they return for more information?
You need to pay attention to what you are writing about and decide if it’s worth your reader’s time. To understand this better, you need to understand your target audience. You also have to think about how often you want people coming back for more information and if the frequency of updates is enough.
You can do this by creating an editorial schedule. This means stating when new posts should be published not to overwhelm your readers. Using WordPress makes managing all these details easier because of plugins such as Editorial Calendar (premium).
There are even tools like Calendly that allow schedulers from different time zones to collaborate on events efficiently. For example, include an email list to add people to get their updates every time a new article is published.
Setup email lists for more success.
Email lists are essential for websites because you can send new articles and updates every time they are published. They are also necessary for your business because they will allow people interested in what you do to receive updates.
This is helpful if someone has shown interest but doesn’t want to sign up on a website or make an account.
Now this email list can be used across multiple platforms besides just your news site. People love getting these emails, especially from businesses, because they know that this company exists and actually cares about their customers, which builds trust between them.
It also allows customers to get information firsthand without going onto other websites.
Create a blog post outline that’s creative, interesting, and engaging.
Creative and engaging outlines are essential for any blog post. The outline helps organize your topics and sets the tone for your writing style, which you’ll want to be consistent throughout all of your posts.
The number one rule when it comes to creating outlines is: there are no rules! There’s no right way or wrong way — just put together a plan that makes sense and gets the job done so you can start writing as soon as possible.
To help get started brainstorming ideas, take some time looking over your competitors’ websites or related articles on other blogs in your industry. What topics do they cover? How long are their articles? How often do you publish new content? Then, put thought into your outlines.
Invest in ads if you’re not getting enough traffic from organic sources.
SEO is the best way to get massive traffic, but if you’re not getting enough visitors from this source, then it’s time to look into paid ads.
For example, you can run Facebook ad campaigns to target specific demographics with unique interests, so only the right individuals see them.
This makes them much more effective than general keyword-based adverts on Google Adwords, where there could be hundreds of thousands of other businesses targeting similar keywords at the same time as you do.
Remember, the more targeted ads are, the better they convert. This way, you’re reaching the correct audience — it’s all about getting that right blend of digital and traditional marketing.
Now that you’ve learned how to build a news website that converts, you’re on your way towards creating one of the most effective marketing strategies available.
Instead of just throwing random articles onto your site and hoping for traffic, focus on using a website builder to create an experience that will boost conversions while giving readers exactly what they want.