Here Are the Pros and Cons of Using White Label SEO

Updated November 15, 2023

White label SEO services can make it easier to offer your customers a wider range of SEO services without spending too much money. They can be a huge source of profit for small marketing agencies. But, like anything else, they can have both advantages and drawbacks. Let’s take a closer look at what they are.

Pro: You’ll Save Money

When you use a white label SEO agency to provide deliverables to your clients, you’ll save a lot of money over hiring your own house in-staff to perform the same work. You’d have to hire a whole team of people to perform the amount of work that a white label SEO agency can provide for you, and those salary and benefit packages add up fast. A white label SEO agency can provide as much work as you need done, for a flat or hourly rate that works out to a lot less than the cost of maintaining a team in-house.

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Con: You Open Yourself to the Risk of Receiving Low-Quality Work

The truth is that no matter who you’re working with or hiring, you’re always opening yourself up to the risk of low-quality work. If you hire a full-time SEO specialist, there’s always the chance that he or she might not bring the expertise to the table that you really need. If you work with a freelancer, there’s a definite chance of getting subpar work. A reputable white label SEO agency may be the least risky option.

Pro: Your Staff Can Focus on Their Core Responsibilities

SEO is a lot more complicated than putting some keywords into your website content and calling it a day. There’s a lot that goes into it, and a lot of that is time-consuming as well as confusing to someone who doesn’t really know what they’re doing. Outsourcing your SEO work to a white label agency can free up your staff to focus on what they do know well.

Con: You Have to Relinquish Control of Your SEO Work

This can get to be a problem if you’re not happy with the quality of the work you get back, or if you’re anxious about letting another company take over part of your workload. Once you hand over the work to the white label agency, it’s their job to perform as they see fit. It can be really difficult to do, psychologically, but it’s usually worth it.

Pro: You’ll Get SEO Work Done Faster

A white label SEO agency will have more staff on hand to handle SEO work, so they’ll be able to get through it faster than a small, in-house team would. Even if you have some in-house SEO professionals, you can still use a white label agency to outsource more time-consuming aspects of SEO, like pay-per-click (PPC) and link-building services.

Con: Communication Can Be an Issue

Since you’re not sharing an office with the white label agency team, it can be hard to maintain open lines of communication while you’re working together. You have to put some effort into it. Schedule regular meetings with the white label agency – even if there isn’t an issue at the moment, regular meetings keep communication lines open and provide a venue for airing out any issues that do arise.

Pro: You’ll Get Access to Up-to-Date Expertise

SEO changes by the minute, or so it seems, so it’s important for SEO specialists to maintain the most up-to-date tools and always keep up with their continuing education. A white label SEO agency can offer you professionals with up-to-date expertise, and you won’t have to worry about training them yourself or buying them new software tools. The agency will have all the equipment needed to create the SEO deliverables your clients need.

Con: You Need to Set Expectations

If you want your relationship with a white label agency to be successful, you need to set expectations from the beginning. You can refer back to these if there are any issues or communication problems that arise later on in the working relationship. You need to know what you’re getting into in terms of pricing, services, and how your clients’ strategies will play out.

A white label SEO agency can help you bring your clients a full range of SEO services, from PPC to link-building, keyword research, content marketing, and more. When you know the drawbacks as well as the benefits of using a white label agency, you can go into your working relationship with your eyes wide open.

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