In today’s age and era, the internet is indeed an ideal business platform. This is attributed to the easy access to a global clientele, and the convenience of running your business from the comfort of your home. What’s more, you can monitor your business from any place. Even so, the internet attracts negative and positive publicity. While this is the case, you need to employ a proactive approach to protect your business from the effects of negative reviews.
Many businesses online have crippled for attempting damage control in the event of a crisis. However, one of the best things to do when running an online business is to build a solid reputation. You need to actively promote your brand, monitor your profiles with https://serpbook.com/blog/rank-tracking/ tools and create the best authoritative presence. You need top ranking in search engines to run a successful business.
Therefore, building an effective and long-term online reputation is essential. Reputation management strategy plays a crucial role in enhancing the growth of your business.
Tips for building a solid reputation
- Optimize your website
The way your website ranks across different search engines is very important. A site that ranks top stands a chance to survive in the world of online business compared to one that does not. This is based on the fact that it is easy to obtain the right site-links when you rank in the rightful place.
Site-links can be very valuable as they attract more traffic to your page. For this reason, it is wise that you;
- Design a website that is appealing.
- Include identification tags in your website.
- Monitor its performance often.
- Update the website regularly with content and submit updated XML sitemaps to Google Webmaster Tools.
A point to note is that clients love to visit pages that offer quality content. By updating your website, you also make it attractive and useful to web users and Google.
- Utilize Search Box
Content is crucial for any website. It is therefore essential that you include quality, enough and relevant searchable content in your page. To make the search easier for the target audience, include a search box on your page. It makes it effortless for clients to access what they want. As a result, it significantly reduces the amount of time they spend searching for content on your website. This will make them want to come to your page whenever they need related information.
The other tool that you can use on your website is the Google Custom Search Engine. This is a valuable and efficient resource to implement. You only need to integrate and implement it in your homepage for Google to recognize it. Google will analyze the capacity in your page, and if it successfully acknowledges it, the search box will have extra space on SERP. As a result, it becomes even easier for clients to search and navigate on your website.
- Have a secondary website
Having a secondary website is also important when it comes to building your reputation online. It offers additional room for you to enhance the ranking of your website. It further offers extra room to rank top all the controlled content within your page or search results. Apart from ranking, secondary websites are great because of their flexibility. They can be in the form of;
- Company news centre.
- Recruitment website.
- Even a social media page on a hosted service such as Word Press.
The rule of the thumb when using a secondary website is to always include your company name in your URL. It is significant as it increases your potential for high organic ranking.
- Back-link from your official website
Link from your social media profiles to provide room for inclusion of a secondary page.
Update content regularly on your secondary domain. This is always an efficient way to promote the posts across different social media platforms.
- Build an engaging social media platform
Social media platforms carry a mega authority, when it comes to online businesses. They have the potential for organic number one ranking. You only need to make your pages;
- More engaging.
- Update content often.
- Provide room for good conversations with followers.
- Include images, videos and other forms of presentation media that appeal to target clients.
To make the most of your social pages, you need to work on a social media brand strategy that will help you to reach out to more clients. This can be achieved by publishing interesting and relevant content.
When building your social media presence, focus more on:
Blogs are great in building online reputation management. They are great tools because they are used consistently. Based on your needs, you can use blogs once a week or so. Consumers turn to blogs when searching for information and different businesses. Most importantly, maintain your blogs to keep building a long-lasting reputation.
- Social media pages such as Facebook
Facebook alone is one of the highly ranked social media platforms. It can boost your chances significantly of ranking top in Google search results for businesses. In this regard, make your pages engaging and encourage your consumers to actively follow you. Make your social pages as entertaining as much as possible, share quality content and reply to client queries.
YouTube is also an amazing reputation management tool that boosts your rankings. Use presentation videos on YouTube. Make them short, informative, funny and engaging. Such videos help target audience to have a better insight into what your business is all about.
- Automate your Monitoring
Reputation monitoring is essential for your business. Automate the whole process by setting up Google and other search engine alerts for your brand. They help you to have a clear assessment of your performance and improve on areas that are not performing as desired.
While monitoring your progress, you need to explore different tools for effective evaluation. Some of the best tools to use include:
- Technorati that evaluates your keyword mentions across different blogs.
- Social mention is great in monitoring client comments about your brand.
- WhosTalkin that evaluates your online mentions, more specifically, social media mentions.
- Google alerts that evaluates your performance.
- Provide room for constructive reviews
It is equally important to provide room for negative and positive comments. Let your clients vent. There are many forums and contact forms that clients can use to vent. Such a move shows that you care about your clients, it also helps you to improve your product/service delivery.
You also need to ask clients to review your services. This is a great way to suppress the impact of negative reviews. Therefore, take time to reach out to your loyal, best and most trusted clients to give their reviews.
In addition, you need to respond well to negative reviews. Such reviews are bound to crop up in your online monitoring. Do not respond negatively. Compose yourself and respond in a professional way. As a matter of fact, responding nicely to negative comments can prompt a client to disregard a possible complaint. Act smart, and if need be, seek the services of an online reputation management expert to help you deal with negative reviews.
Remember, reviews have a way of driving consumer buying decision. As such, give your business the attention it deserves for a solid and successful online reputation management strategy regardless of the market, niche or its size.
What’s more, by employing the best reputation management strategy, you enhance your chances of building the best brand visibility. You also achieve a competitive edge against relevant competitors.