Keyword Clustering: How Your Business’ SEO Strategy Can Use It to Grow in 2022

Updated October 6, 2023

In this brave new age of a global pandemic, it has never been more apparent than now that businesses must have well-designed, SEO-optimized websites to compete in the digital marketplace. Choosing professional SEO services, coupled with proven SEO strategies are crucial for the success of any business in the digital world. In this article, we will discuss keyword clustering as an SEO strategy you can use to grow your business in 2022.

SEO Strategies

Business Strategy – SEO Services

Adopting a proven and effective SEO strategy is essential for the success of any business. Likewise, having an exceptional, user-friendly website design is essential for the growth of a company. Components such as keyword research, onsite optimization, and link building are all ways of ensuring an effective SEO approach for your company’s marketing strategy.

What is Keyword Clustering?

An essential part of effective SEO is keyword research – finding the correct vocabulary of your target audience, and what are the most profitable keywords that will enable your business to improve its rank position in a search engine.

Keyword clustering is the SEO strategy where relevant search queries are “clustered” based on keyword groups, rather than a single keyphrase. Basically, this strategy involves compiling a list of keywords that will ensure onsite optimization and the most relevant content on your website.

Some of the advantages of keyword clustering include providing customers with valuable information through relevant content, the potential to create an ongoing content creation plan, and increased brand awareness leading to favourable consumer perception.

Website Optimization

In this digital age, optimizing a website for SEO is crucial for the success of any business. Having a professionally designed website that is responsive, user-friendly, with relevant content is a must for any company in 2022.

Increasingly, customers are using search engines and online reviews to discover consumer options. Websites that rank on “Page 1” of a search, typically are regarded as more reputable and trustworthy companies. Therefore, business owners must make a positive online first impression by having a website that is mobile-friendly and SEO-optimized to attract customers in the crowded digital marketplace.

Content Creation for Your Target Audience

Having relevant content on your website is essential to attract and engage your target audience. Excellent content creation will bring brand awareness to your business, an integral component in order to thrive in the competitive digital landscape.

Google Keyword Trends

The first thing you need to do when implementing keyword clustering is compile a list of keywords for your business. Most pointedly, which keywords would be pertinent to your industry, website, or target audience. Be sure to research which keywords are ranking for your competition. Include metrics such as search volume and difficulty when making the keyword list.

Short-Tail Vs Long-tail Keywords

When embarking on keyword research, it’s important to think about short-tail and long-tail keywords. For example, say you own a business that sells running shoes. In this instance, a short-tail keyword would be “shoes”. Conversely, a long-tail keyword would be “men’s running shoes”.

Keyword Mapping

After you’ve done the initial keyword research, a valuable process is “keyword mapping”. This is the process of matching keywords to relevant pages on a website. It is a valuable component of overall on-page optimization because it is not a website that ranks on search engine result pages (SERPs).

A keyword map is a crucial resource for any business’ marketing strategy. It provides business owners with an overall understanding of what users are searching for and allows for content to be tailored to attract and engage a target audience.

Pillar Pages

Grouping keywords into clusters based on relevant search queries is the essence of this SEO strategy. It is critical to take into consideration search intent when grouping keywords. A pillar page on a website comprises content on a specific topic. Basically, it could be a landing page that provides information about, and answers questions pertaining to this specific subject.

Some things to keep in mind when creating these pillar pages include:

Organic SEO

Organic search engine optimization, or simply organic SEO, refers to unpaid methods of ranking on a search engine results page (SERP). Examples of organic SEO include link building and having relevant, good-quality content.

There are certainly advantages for any business to utilize organic SEO. Websites that offer relevant content customized for people NOT robots rank higher for keywords. Likewise, having a responsive, mobile-friendly, and user-friendly website leads to higher conversion rates. Moreover, having a professionally-designed website that ranks high on SERPs has been correlated to trustworthiness and reliability – definitely a benefit for any business.


Having an SEO-friendly website is vital for any business in our digital age. Having a website with SEO-friendly content means that a search engine like Google will likely rank your business higher on a SERP.

Another thing to keep in mind is SEO-friendly URLs. URLs should be pertinent to the page title, use lowercase letters, and be kept short within four or five words.


Suffice it to say, having a proven and effective SEO strategy is critical for any business in this digital age. Increasingly consumers are online, therefore businesses must find exceptional marketing strategies to compete within the digital marketplace. Keyword clustering is an excellent SEO strategy that can be used to grow your business in 2022, and beyond.

Author Bio: Sarah Bauder is a senior content specialist at Little Dragon Media. Sarah has a degree in journalism and has a decade of experience writing content at numerous renowned publications. She enjoys writing about digital marketing, business, entrepreneurship, and more.

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