Old Fashioned Marketing Techniques That Still Work

There’s a lot to be said for old-fashioned marketing techniques. Why? Because these tried-and-true approaches have long been used by companies to support their marketing efforts and deliver positive results. Here are four marketing techniques that still work today.

1:- Direct Mail

Whether you create your mailing list or purchase a precompiled list of prospects, a direct mail campaign is a great way to test the market and your marketing strategy. With direct mail, you control how many people receive information and offers from your company, which ensures that you have time to respond to each reply or order with a personal touch.

2:- Promotional Items

Something digital marketing lacks is the ability to physically hand your current and potential customers and clients a promotional item they can hold in their hands versus a free download or coupon they must print. You’ll want the promotional item to be something they’ll use at their home or office, carry with them, keep in their car, or keep in another place where they’ll have easy access to it.

When you’re out and about, see how many companies provide promotional items, like pens or notepads. Then, the next time you send direct mail to your mailing list, include a small promotional item emblazoned with your company name, address, phone number, and email address.

Also consider including a promotional item with every customer order. You might choose to send the same small item you include in your direct mail, or you might decide to include larger items, such as a T-shirt, a visor, or a pair of sunglasses with your company’s name. Chances are, the item will be used or worn, which keeps your company top-of-mind with customers.

3:- Flyers

Handing out flyers is one of the easiest ways to connect with potential customers. Flyers are especially effective for local businesses that have the opportunity to personally hand them out to foot traffic. If handing them directly to individuals isn’t an option, you can also leave flyers on the windshields of vehicles in parking lots or other locations where there is a lot of traffic. All are effective ways to get the word out about your business.

4:- Cards

Image via Flickr by Eden Hensley Silverstein

Another tried-and-true marketing technique that you can use in today’s fast-paced world of technology is to send out cards. Creating handwritten cards doesn’t take much time and effort, but it can pay off in a big way. Here’s why: One of the biggest advantages of handwritten cards is the personal touch they provide. The card isn’t typed, faxed, or copied. It’s handwritten and personalized, which demonstrates that you value the recipients and will go the extra mile for them.

In today’s fast-paced world of digital communication, which includes social media, websites, blogs, and search engine rankings, there are lots of ways to draw attention to your business platform. With a little help from old-fashioned marketing, you can easily help your company stand out from the crowd, which is the goal of any successful business.