If you are a digital marketer, you would know that social media is an undisputable channel. Lots and lots of people use social media every day. In 2018, statista.com estimated that there were 2.62 billion active users on all social media platforms; that number is expected to rise to 3 billion by 2021. Also, according to this social media marketing 2019 statistics infographic by Oberlo, up to 3.2 billion people come online daily to do different things; to hang out, to keep up with their families and friends, to hook up, and above all to buy and sell.
Social media platforms have found a way to harness this huge traffic goldmine by evolving with the trends and offer more services than they did when starting out. An excellent example of this evolution would be Facebook; formerly a chat platform, now offer more functions, allowing people to post videos, pictures, and network with other people.
By 2007, Facebook had developed Facebook ads to allow businesses to reach out to potential customers. Now they are the most widely used social media platform. Facebook is just one of many social media platforms that have followed the trend of harnessing the power of online traffic to their sites. You too can tap into the power of social media to promote your brand, products, and services, and become a successful digital marketer; all you need to do is use the tips mentioned below.
Create Engaging Content
These days, content is no longer king; it’s the kingdom. It’s one of the best ways to draw people to your business is to create content that people want to interact with. Companies spend a lot of money on ads and get people to visit your social media page or website; However, it is more important that you give them something that makes them want to stay and come back some other time. If you can draw people to your page but don’t have quality and helpful content to keep them there; it’s like inviting them over to your house for a candlelight dinner only to slam the door on them. Create exciting and engaging content that helps your followers and gets your products in front of them at the same time.
The rate at which people engage with videos on social media is surprisingly higher than how they interact with written content. YouTube, Facebook, Instagram and loads of other social media platforms have discovered this and offer a free way to reach more people.
You can create video content in the form of tutorials, product reviews, interviews, and other video content you feel can engage with your followers. You can get ahead of the horde by doing some competitor research. This way, you can discover what works and use it to create videos that add value to your followers.
Use Influencers to Reach More People
Social media influencers are people with a broad base of followers who love to keep up with their lifestyle and get news about them. They include celebrities, athletes, YouTubers, models, and actors. These people generally inspire trust in their followers and can reach a lot of people with whatever message you want them to bear. They can get their followers to patronize a brand or to boycott a product. You can get in touch with these people and use their names, and platforms to reach more people and build your brand.
Sponsored Posts/Paid Advertising
Social media platforms now enable people to target specific demographics and people who have an interest in a particular category with sponsored posts. You can use Facebook, Instagram, LinkedIn or Twitter to run paid marketing campaigns. It will allow you to reach people who are more likely to be interested in your products and services, thereby saving you money.
Research Your Competitors
Competition is the soul of any business, or so they say; without competition, people wouldn’t know what to add or remove from their business offerings. Competition is what makes improvements necessary in businesses. You can research your competitors to see what they are doing well and areas where they are failing. With this information, you can optimize your social media platforms to reach out to more people and improve your business offerings.
Create A Website
A good website can help your business in many ways. You have the opportunity to be unique among your competitors; you can also create meaningful content directly related to the products and services you provide. A good website brings you closer to turning a social media user into a loyal customer. Once you develop a great site, you should link whatever you do on social media to your website. It will get you more visitors and help improve awareness about your brand.
Another useful tip you can follow is hashtags on social media. Hashtags are a quicker way to reach people with a particular interest. When people are talking about the same thing, they tend to use the same hashtags. Using these hashtags can get you in front of more people who will engage with your posts and maybe buy from you. Do well to adopt these, and you will develop your business into a bigger brand in 2019.