SMS marketing can be a highly profitable channel for those who follow the basic rules. Any marketer worth their salt will know not to go spamming consumers who haven’t opted in, to include a strong call to action, make it easy for subscribers to respond and not to overload their mobiles with texts.
However, those who want their SMS marketing to make real difference to their business should not be afraid to think outside the box. Those who get a little creative with their mobile campaigns might find they find a jackpot idea to take sales to a whole new level especially when they immerse themselves in the technical avenues to consider like the use of sms short codes for online texting.
A competition is a great way for companies to get creative with their marketing text message services. Businesses can offer any sort of incentive to entice consumers to sign up to their SMS marketing campaign. Many offer a slice off their next purchase or an exclusive ‘buy one get one free’ deal on certain products – but why not offer a sensational/controversial/topical prize that will really get the people talking and help your campaign go viral?
Creating a sense of urgency is a skill that should be in every marketer’s arsenal. Some SMS marketers might fear that putting a short time limit on an offer might harm their conversion rates, but it can actually spark customers into instant decisions they might not otherwise have made.
Urgency’s twin sister in the marketing world is the FOMO (fear of missing out). Why not create a FOMO amongst your subscriber by opening an offer to the first 100 to reply and watch the texts come steaming in?
Start a conversation
The mobile phone is a tool built for two-way conversation, yet many SMS marketers appear to be too scared to encourage replies because they feel they don’t have the resources to handle it. However, those who invest in high-quality SMS marketing software can store replies on their database and send automated messages back to their subscribers. Something as simple as ‘type INFO for more information’ can add strength to a campaign.
Take advantage of mobile web
An increasingly large proportion of mobile phone users have access to a smartphone, so it’s no longer inappropriate to send web links to consumers by text. Sending a link to a checkout page on an e-commerce website is a great method of encouraging impulse purchases.
Create a VIP club
Consumers love to be made to feel special and important by the brands they buy from. They love the feeling that they are more special than Tom, Dick and Harry down the road even more! In marketing speak, this is called the ‘Jones effect’ and it states that people will do what they can to better their peers.
Why not take advantage of this by marketing your SMS campaign as a ‘VIP’ club? By sending a text message to 8****, they can be the first to hear about special offers, deals or industry news. There’s nothing like feeling of being first to know.
These creative marketing ploys can be tailored for a number of industries and can really help an SMS campaign reach the next level.
Author Bio:- Richard Parker is an eminent columnist with a publication. He is a telecom engineer and a broadband specialist. Writing news based articles for online journals is one of his favourites. Currently he is busy playing with his newly bought iPhone5. For latest messaging service he consults http://www.textlocal.com/