A website audit is important for any business wanting to increase its online presence by identifying issues with the architecture of the website so that they can be fixed or improved upon. While a business owner or experienced staff member can go through a website audit checklist to identify those problems and make improvements that can boost rankings and traffic, professional help can make an even more dramatic difference. Hiring a professional ensures that your audit is handled properly and can help save you a lot of time if you don’t have to do it yourself.
Here are the top reasons why you should get professional help for a website audit.
Experts Will Make Your Site Faster
Your website’s load time is an important ranking factor, and it can also have a significant impact on conversion rates. No one wants to wait for a website to load. Users get frustrated when sites take longer than a few seconds to load and often head elsewhere rather than wait. That results in a higher bounce rate that search engines take into consideration, lowering the ranking of your site. According to Google research, the probability of bounce increases by 32 percent as the page load time goes from one to three seconds.
Many people struggle with slow websites, which could be causing a lot of users to give up on yours. You could be losing out on potential business with a slow website, which is a huge waste. By getting professional help, specialists will analyze page load times and optimize your site so that it will load quicker. A professional can find what’s slowing your website down and help stop it.
You want users to benefit from your website, get something out of it, and have a good impression of your brand. However, this can’t happen if you don’t have a user-friendly website. If your website isn’t user-friendly, perhaps it contains too much information and a complicated web design, visitors will head elsewhere to find a site that they can more easily maneuver through to get what they need. You don’t want your website to be difficult to use and drive people away from your business. The site must tell them they’ve reached the right place in a clear, concise manner. By getting a professional website audit, the experts will go through your site to detect areas that need to be simplified.
When an SEO consultant performs a site audit, they’ll look at critical factors like page views, bounce rates, and more. These are all key elements that must be improved for optimal search engine indexing. To help improve them, you need high-quality content that people want to see. Both users and search engines will visit your site multiple times if it has high-quality content. A professionally conducted audit will help you understand which type of content our audience and Google, Bing, and other search engines love and how they prefer to view it, whether it’s text, images, or video. That information allows for solid content strategies to be developed so that your visitors get the most useful, engaging content leading to higher rankings on the search engines.
Increased Conversion Rates
Conversion rates are one of the most important aspects of any company’s website. Getting professional help for your website audit means that your landing pages, content, design, calls-to-action, and more will all be examined with a critical eye, ensuring that they maximize conversions. This can be a challenging process that sometimes takes months to determine what will work best for your site. But with the right expertise and training, experts will be able to come up with a strategic plan, analyzing and testing to increase conversion rates and your return on investment (ROI).
Optimal Information Structure
Even if your content is useful and compelling, it won’t help your site if it’s not accessible. During a website audit, professionals will use analytics data to ensure your content is easy for your target audience and search engines to find. Using audit tools, they’ll be able to present your business’s information in a way that makes the most sense to visitors. That typically results in higher search rankings, more traffic, and increased sales.