According to Shopify, eCommerce businesses generated $2.3 trillion in sales in 2017, opening the doors of opportunity to countless prospective entrepreneurs. With more and more online businesses competing for space in the eCommerce market, finding straightforward ways to improve your online business is essential. Building a successful online business requires a strategic and powerful marketing campaign—so what are the best ways to gain an edge over the competition?
Focus on a specific niche.
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The first step to building a successful online business is to find a niche online market. With more and more prospective entrepreneurs entering the eCommerce space, successful business owners must focus on a specific niche to gain an edge over competitors. Focusing on a specific niche and identifying a targeted audience makes it easier to figure out what kind of potential customers to target rather than a general audience.
Before choosing a niche and deciding what kind of products to sell, you’ll need to research what kind of products are already on the market. Start by identifying a niche market that represents your interests and passions. For example, if you’re interested in health and fitness, selling nutritional supplements and vitamins can help you fuel your passion.
After conducting keyword research and researching your competition, you can decide what products to sell. Planning around a single product can limit your business, so it’s important to brainstorm multiple product ideas to fill gaps in the market.
Next, choose a reputable manufacturer to help with fulfillment and the manufacturing process. Vitamin manufacturers like Maker’s Nutrition can help you manufacture high-quality dietary supplement capsules, softgel vitamin supplements, and protein powders at affordable prices. Because nutritional supplement consumers recognize high-quality supplements, it’s important to invest in a dependable and experienced vitamin manufacturer to help with product formulation, meet consumer expectations, and provide fulfillment services.
Use social media to your advantage.
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Integrating social media platforms like Facebook and Instagram into your eCommerce marketing strategy can help your online business connect with more influencers, brands, and consumers.
If you post great pictures of your product, use hashtags strategically, and post during peak hours, you can easily build a significant Instagram following of potential customers who are interested in purchasing your products. To maximize your organic Instagram presence and drive more business, make sure to engage with your followers, create a content calendar, and answer product-related questions.
Although Facebook has experienced numerous changes in recent years, it remains a valuable platform for eCommerce marketing. Creating a Facebook account and launching an online store is a straightforward way to maximize engagement with your target demographic. Plus, your Facebook store can integrate directly with your Shopify store, so you don’t have to worry about tracking separate inventories.
To maximize Facebook engagement and conversion rate optimization, try hosting a contest or sharing behind-the-scenes pictures of your product development process. Posting product information and featuring consumers on your posts and stories can help you further grow your target audience and increase your online sales.
Invest in a powerful digital marketing campaign.
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Investing in paid search results can help you create a powerful and effective digital marketing campaign and boost your search engine rankings. In the United Kingdom, 89 percent of online searches are conducted through Google, so focusing on Google Adwords, search engine optimization (SEO), and search ads can help you drive traffic to your website with a cost-effective pay per click advertising (PPC) campaign.
If you’re not sure how to implement a strong digital marketing strategy, try working with a professional PPC company. MNA Digital, a PPC company in the United Kingdom, uses the latest technology to deliver affordable PPC ads that appear when potential customers search for terms related to your online business.
Working with a professional PPC agency can also help you use optimize landing pages, create a user-friendly web design, and find the right keywords for Google ads and Bing ads. MNA Digital offers flexible and affordable PPC search campaigns that are built and optimized for your target audience, allowing you to optimize your conversion rate and enjoy fast and transparent results.
With more and more businesses entering the eCommerce space, finding straightforward ways to improve your online business is essential. Whether you’re a new business owner or an experienced entrepreneur, focusing on a specific niche, using social media, and investing in digital marketing can help you gain an edge over the competition.