Whether it is a small business or a business beaming with success, it is incomplete without customers. Thus, Lead generation is hailed as it draws the attention of required customers in the most professional and secure manner. To ensure potential customers for one’s business is known as the act of Lead Generation.
A business requires qualified leads to be specific potential clients that help you in accomplishing target goals. Improving at least one of the lead generation techniques like cold email marketing ensures ways of accessing new customers. It is suggested that the strategies of lead generation be continuously evolving to close more sales. Therefore, to take your business to the summit of success you must consider the following Lead Generation strategies for 2019.
1:- Implement a Data-driven Referral P2P Marketing
Online purchase is the new preferred purchasing behavior of customers. Presuming every online business has something to offer whether it be product or service, offering customized referral codes to individual customers could be the latest word-of-mouth marketing WOM approach. Not only it will make customers feel special but also encourage them to invite in new potential customers.
2:- Maintain a Website
Technology has been a boon to the recent world of business and communication. A proper website must capture the email address of its visitors in exchange for something completely free, and could be used for as long as they are competing in that industry. The website needs to look elegant, precise and most importantly, interactive. Anything that keeps holding your gaze without causing your stare to break away in seconds! To be more precise, it must be clear about – “who, what, where, and why” the prospect of your business.
3:- Make your website SEO Friendly
SEO or Search Engine Optimization is taken to be the most effective lead generation method that leverages search queries by linking specific keywords typed on Google. Making your website SEO friendly will ensure that your website always appears on the very first page of the search engines because approximately 90% percent of your prospects/visitors won’t look past the first page of the search results. If your website does not focus on these three prominent aspects it won’t make its way to the top relevant searches on Google –
- Providing the appropriate information
- Emphasize on frequently asked queries
- Use understandable and precise information
- Must provide unique as well as authentic information
Therefore, if you have plans on making your website SEO friendly to maximize sales, fixate on a specific niche and be ready with useful contents by utilizing keywords with the highest search results.
4:- Offer a monthly ‘Happy Hour’
Happy Hours is one of those offers clients rarely turn down. Not only does it bring in the old clients but a plethora of new ones that rely on the reviews often left by the existing/past clients. A monthly happy hour might sound like a probable loss; however, if implemented well the technique could attract more qualified Leads for your business.
If your business is small or runs from home, promotional “Happy Hours” moments could boost your sales figure.
5:- Answer to the Queries
Lead generation being strongly associated with the internet nowadays, the clients tend to ask questions before approaching a service. Thus, one must always spare time to answer their queries with the utmost respect while focusing on the client’s requirements throughout. This tactic is called ‘Lead Qualification’ process, meaning to ensure the prospect’s ability to afford your product or service. To solve this problem, add an FAQ page to your website using which the visitors would be able to find answers to their queries by themselves.
6:- Add a Review option
Be it a visit to a new restaurant or purchasing a small pen drive online, one looks up to the reviews first. Reviews are considered to be a personal recommendation. Thus, having a review option to your business page or website will be similar to providing potential clients with a testimonial of your service or product. That’s why make sure that your business website is listed under Google My Business feature as well as the Facebook Business Manager.
These strategies are considered to be the all-time solid Lead Generation Ideas in addition to the cold emailing technique. These methods will cost you the least amount of investment but the return could be enormous if the right tactics are exercised. Lastly, it is to mention that one must figure out which of these Lead Generation ideas would be the perfect fit for their target niche before they go about investing money.