Helpful Online Tools For Social Media Marketing

Updated October 6, 2023

Social media marketing remains one of the most cost-effective online marketing strategies, particularly when combined with paid advertising services such as Google Ads, Facebook Ads, and Twitter Ads. Recent studies show that up to 51% of internet users are more likely to buy from a brand they follow on a social platform. Managing brand presence across multiple channels is difficult, but you can achieve great things with the right tools. The best way for social media managers to address media on a large scale is to use management tools that improve efficiency and give better results.

Choosing The Best Social Media Marketing Tool

Group of Diverse People Discussing About Social Media
Group of Diverse People Discussing About Social Media

Always choose the best social media marketing tools to promote your business and measure your ROI. The right social media marketing tools can bring phenomenal success to your brand and increase your social media engagement stats. You can improve your workflow, save time and ensure that your content reaches the right audience at the right time. From content creation and publishing to analysis and reporting, it is often overwhelming to think of all the jobs that social media marketers have to do every day. So, we thought it would be great to present some of the best tools to help you choose the best software for your business.

Wix Free Online Image Resizer

Although Wix’s free image resizer is not a social media platform, it helps streamline your social media by delivering high-quality pictures using the correct image dimensions – hence it deserves a mention. Simply drag and drop your saved image into the image resizer and use the integrated crop tool to specifically include the area of the image that suits the dimensions you need for your social media posts. The result is a pixel perfect image ready for your social media or even website posts in just a few seconds!


Visual content on Twitter generates up to three times more engagement than regular old text, so good visual content can help you take it to the next level. Hootsuite is one of the best social media management tools for creating and managing corporate campaigns. This comprehensive social media management tool helps you manage your social media content consistently.


EveryPost is a social media marketing tool that makes it easy for companies to collect visual content from diverse, relevant sources in one place. EveryPost is a publishing solution that lets you share your best multimedia content on various social platforms such as Facebook, Twitter, and LinkedIn.

This social media marketing tool can reduce the management time of Twitter, Facebook, and LinkedIn by up to 90%. It is an excellent tool for those who want to reduce the time and effort invested in social media management. In addition, it helps companies share great content with their social media followers to engage with their target audience.


Agorapulse is a social media tool that acts as a team project management platform to assign tasks to your team and track all content activities. It is an integrated CRM tool that helps you manage your customers and track your past conversations with them. It lets you manage all the content from all your social media accounts in one dashboard. [Sources: 7]

You can plan and manage your social media content with the impressive drag-and-drop calendar. You can also schedule content from a dashboard and post it to all your social media accounts.


HubSpot marketing and social media software has several social media management tools for marketing hubs. In addition to HubSpot Social Inbox, which is helpful in planning and running campaigns, the Social Media Campaigns tool is a valuable addition to your tool belt. With Animoto, which integrates with Twitter, Facebook, Getty Images, LinkedIn and YouTube, you can get video tools in one place for a good portion of social media platforms.

The goal is to save time by prioritizing the social connections that matter most across various social media platforms, including Facebook, Twitter, Instagram, YouTube, and LinkedIn. These tools are available as part of the Marketing Hub, meaning you can use them in combination with a range of other specific marketing tools.


Falcon is a social media management platform that allows you to create posts for social networks, collaborative content, and calendars. It integrates with HubSpot, Microsoft Salesforce, and more to help users streamline marketing tasks and teams.

Rounding It All Up!

You should always review these tools and identify which ones to keep using and which to discard. In an ever-changing environment and with new technologies and platforms constantly emerging, it is wise to try to stay ahead of the game and the competition.

The best social media management tools change based on the social landscape that dominates your social media strategy. The popularity of social platforms relying on visual media such as Instagram gives you an indication of how your audience prefers content to digest. Without the right social media marketing tools, your social strategies can fall apart if you give them a chance.

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