A Quick Guide to Social Media for E-Commerce

Updated October 6, 2023

As more and more people shop online, it’s reasonable to assume that ecommerce is booming. Every big shop now has an online presence, and it seems as though new internet-only retailers are popping up on a daily basis.

As a result, consumers now have more choices than ever before when it comes to making a purchasing decision. Because of the increased competition in the ecommerce sector, it’s critical for business owners to make use of the social media channels available.

The use of ecommerce social media marketing, in addition to more traditional methods such as search engine optimization (SEO) and pay-per-click advertising (PPC), can help you expand your brand’s visibility and attract new customers.

Continue reading to find out more about ecommerce social media, including how to utilise it and which sites to use. You can get in touch with MediaOne online or by phone at (65) 67899852 if you need support with social media for your e-commerce firm.

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What is social media for e-commerce?

Social media marketing for ecommerce stores is called ecommerce social media. Brand exposure, online following, and online sales can all be increased through the usage of social media by ecommerce businesses. Using social media to promote a company’s brand name, profile, and products is also an option.

Using social media for e-commerce has four major advantages. Advantages of social media for e-commerce include the following: 

  • Boost your online visibility
  • Facebook, Twitter, and Instagram may all be used to promote a business because 71% of individuals with Internet access use social media. For ecommerce retailers, this is especially true.
  • Be where they are most likely to see your ad

While SEO and PPC ads allow you to reach consumers while they’re actively looking for certain products, social media allows you to reach users wherever they hang out online.

Engage your audience in a casual manner.

More so than any other kind of advertising, social media platforms allow you to have two-way dialogues with consumers who are interested in knowing more about your products and services.

Help spread the word about your brand online.

With the ease with which people can now spread the word about your business via social media, this is a win-win situation for any online merchant.

Social media for e-commerce has certain requirements

For e-commerce social media, you need a strategy and some tools, such as an online scheduling and reporting platform. While many social media marketing plans focus on how your business will market and advertise on social media networks, others focus on engaging and interacting with your followers.

Here are five suggestions for making the most of social media for your ecommerce business

You want your ecommerce social media marketing and promotion efforts to be worthwhile if you put in the effort. A better return on your ecommerce social media investment can be achieved by following these five simple suggestions.

  • Instead of focusing on the most popular networks, pay attention to the ones your target audience utilises.
  • Time should be set out for answering customers’ queries and feedback.
  • Post images and videos to increase the number of people who see and interact with them.
  • Boost or promote postings on social media, such as Facebook, in order to boost the number of views, engagement, and sales.
  • Use micro-influencers to reach your target demographic at a lower cost than traditional advertising.

To find out more about how to use social media for e-commerce, click here!

The three finest social media channels for ecommerce

You don’t have to spend a penny to get started with social media marketing, and the process is simple.

Therefore, you must first evaluate how each platform fits into your marketing strategy and make plans appropriately.

Starting up with the top social media networks for online retail is simple.


When it comes to beginning an e-commerce business on Facebook, it’s a no-brainer.

With nearly 1.5 billion active users, you can bet that some of your potential clients are there. The average time spent on the site by those users is 40 minutes, which indicates that they aren’t just checking their personal alerts and then departing.

Your initial step should be to develop a business page for your e-commerce site. After that, you can start posting pictures of your products, notifications of sales, and connections to other useful content on your website, among other things.

That being said, it’s a good idea to incorporate as many photographs as possible in your posts on Facebook because visual material performs better than text-only posts. An ecommerce company has a fantastic chance to display product images from its collection or those contributed by its consumers.

If you want to reach a specific demographic, you may utilise Facebook’s advertising tools to narrow your audience down to a specific age group or gender. As a result, even though you don’t need to spend money to attract new clients, it’s an option to put your brand in front of your target audience.


In addition to Facebook and Instagram, Twitter is a terrific option for ecommerce businesses. As of this writing, Twitter has more than 800 million active users, and 52% of those people have purchased a product they saw on Twitter. 81% of people claim that Twitter influences their shopping decisions more than television advertisements.

Sharing sales figures and providing links to relevant product pages are wonderful methods to get the word out about your company and increase traffic to your website. In addition, Twitter is useful for customer service since many of its users tweet directly to firms to express their ideas and ask inquiries.

Responding to users in a timely and professional manner demonstrates your concern for your clients. This is a terrific way to enhance your internet reputation, cultivate relationships, and make potential customers feel more at ease when they decide to make a purchase from your company.

You can also use Twitter to run ad campaigns and narrow down your audience depending on the people they follow and the content they post. For those who want to broaden their paid advertising alternatives, Twitter may be a good fit.


If you’re a store that wants to show off your wares, Instagram is the perfect venue for you. With 500 million monthly users, your potential consumers are almost certain to be on Facebook.

Instagram is a great tool for showing your customers what goes on behind the scenes at your company. Customers today want to know more about the companies they support, and images of your employees are a great way to do this.

Boost your e-commerce profits with social media marketing

An online retailer’s goal is to increase sales each and every day. And while there are several digital marketing channels that can help you achieve this aim, social media is the only one that guarantees to bring in both new and return clients. ‘

For years, our MediaOne social media team has created successful campaigns for ecommerce shops. We’d be happy to do the same for your business, as well.

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