Year after year, it becomes harder to stand out from the competition. Businesses are always trying to outdo each other. To stay one step ahead of the competition, it’s important that you stay informed on the latest marketing trends.
Here are five marketing techniques that you can experiment with this year:
1:- Allow a Bigger Budget
Your marketing department is no place to be stingy. A good marketing team and a solid strategy will make all the difference in increasing traffic, sales, and brand loyalty. According to Digital Authority, a majority of companies plan to increase their marketing budget by 35% in the next year.
Successful companies are leading by example. They’re hiring larger marketing teams and devoting more attention to their marketing strategy. This is the foundation of all of the other tips on this list. Without a proper budget, you won’t be able to make much change in your marketing strategy.
2:- Revisit and Revitalize
You need to regularly evaluate your marketing strategy so that you can keep things updated. If you built your marketing strategy years ago and haven’t revisited it with a critical eye, chances are, you’re way behind on the latest trends and technology.
You may be implementing old strategies that aren’t really relevant or effective anymore. You may be ignoring valuable tools and tricks that can make a big difference to your ROI.
Take a good, hard look at your strategy. What’s working? What’s not? What are you missing? Use this evaluation to figure out what changes need to happen for your B2B marketing to be more effective. Once you have a clear vision of what you want to happen, make sure that you communicate it with your team.
3:- Be Strategic with Your Content
If you already have experience with content creation, you know that you can’t send just anything out and expect it to result in sales. You need to be strategic. This can happen in a few different ways:
4:- Utilize Data-Driven Marketing
Data-driven marketing creates super-targeted content that focuses on what your audience wants and needs most. Using data that you’ve collected from your customers and their activity can inform your ads, your written and visual content, and your product development.
According to Combo App, 52% of consumers say that they’re likely to switch brands if a company doesn’t personalize their communication. Consumers want to feel that their opinions and needs matter to you. You can create this feeling with data-driven marketing.
5:- Focus on SEO
A solid SEO (Search Engine Optimization) strategy will help your site rank higher in search results. A vast majority of people doing web searches don’t go beyond the front page, in fact, most don’t even go past the first three links.
Make sure that your content focuses around keywords that you know your audience will be searching for.
Another good way to boost your rankings is to get other sites to reference you with backlinks. When another site refers to yours for a piece of information, they are sending a signal to Google that you are a credible source.
On the flipside, make sure to keep any links in your own content updated. According to Tribune Byte, Google ranks sites with broken links lower. It sends the message that you have an outdated site. Make sure that you check your links often and get rid of any links that are no longer good.
6:- Create a Deeper Connection
People don’t want to buy from faceless corporations. They want to support companies that they believe in. Take advantage of this by creating an emotional connection with your audience. Doing so will increase customer loyalty.
According to Divjot, there are three main ways that you can do this as a business: appeal to the values of your customers, use data-driven marketing, and tell original stories.
The data that you collect on your audience can tell you what they care about. You can use this information to inform which direction you will go in. If your audience really cares about giving back to the community, you can show them that it is a priority for your business as well. Tell specific stories about how you are helping the community to solidify the trust that the customer has in your brand.
7:- Take Advantage of Free Tools
There are a lot of tools out there that you can use for free to help boost your reach, local or otherwise. One easy-to-implement and yet very important step is to get your business listed on Google.
This is a free service that you can use to share basic information about your business easily. Include your hours, a link to your website, contact information, your address, and a picture of your building.
For example, if someone searches, “Printer Supplier Near Me,” local businesses and their basic information will show up as a list in the search results. This allows the person searching to get quick information at a glance. If you are a printer supplier and your name is not on that list, there’s a good chance that you’ll be overlooked.
Another useful tool is a LinkedIn profile. There’s a free version that you can use, or if you want more features, you can upgrade to a premium account. Even if you only use the free version, it gives you a chance to share information about your company, promote new content on your website, or introduce new products to your audience.
8:- Prioritize Your Mobile Site
Websites are incredibly important to the visibility of your business. Most people do research online before ever contacting a business or speaking with a salesperson. According to Healthcare Weekly, 81% of consumers do research before making a purchase. And 52.4% of those consumers are using mobile platforms.
Most people carry in their pockets or purses the capability to do a quick search on your business at any time. Make sure that they can find you and the information that they’re looking for quickly.
B2B marketing is different from marketing to individual customers. Businesses may do more research or have more candidates in mind. In order to capture their interest, you need to be at the top of your game with your marketing strategy. Try some of the tips in this article to see what works best for you. In doing so, you will stand out from your competition.
Author Bio: Codrin Arsene is the CEO of Digital Authority Partners, a marketing agency out of Chicago.