Starting a business is no easy feat; however, knowing how to market your business is crucial to the success of your fledgling company. You do not have to be a marketing expert yourself, but it is within your best interests to either hire someone who is or study the subject so that you become one.
There are many tried and tested ways to market your business in 2018. Remember, though, that these can change in an instant. Although this can be unsettling to some, this can be exciting for a marketing expert, and as it is their job to read these trends, they should be adapting your strategy. Here are the tried and tested ways to market your business.
Have An Elevator Pitch
An elevator pitch is a quick pitch about your company that you can give concisely and accurately whenever the situation arises. The name comes from the idea that you might bump into an important potential client or investor in an elevator, and you only have a short amount of time to explain your business before one of you steps out. Although this situation may not actually happen very often, there will certainly be occasions when you will need to have your pitch ready to go because you never know who you are going to meet from one day to the next. Always practice your pitches to save you from embarrassment.
Sponsoring a local team or charity event can help to boost awareness of your company and show that you are people to be trust – after all, you are giving back to the community. The cost that is associated with sponsoring a local event, team, or charity can vary, but whatever it is, showing that you are part of the community and that you want to help through your business is a piece of marketing that can pay dividends, giving you visibility and plenty of additional sales.
The most important factor if you are considering sponsorship of some sort is to ensure that whatever or whomever you are sponsoring is going to be of interest and relevant to your target market. If it isn’t, then you might gain credibility and awareness, but sales still could be few and far between. You need the right people to see your sponsorship.
Working with a non-competitor who can help to give your customers (and their own) more for their money is a great way to market. Not only are you adding potentially more to your product line, but you are also possibly becoming more flexible and customer service oriented too.
Cross promotion through the use of flyers, coupons, website links, social media, or even promotions that bundle a number of different companies and their goods and services together can all help. The more synergistic companies you can find the better. There will be more chance of promotion this way.
Boosting your Google rankings is one area where spending money to get it right is all-important. There are a number of ways to boost your Google rankings, and using paid ads on Google Maps to help you is a great way to start. Not only are you able to let people know exactly where you are so that they can find you more easily, but this also gives your business a sense of trustworthiness, and boosts your rankings at the same time. Be sure to use a reputable and trustworthy company to help you.
Networking is a wonderful way to build awareness of your brand and your business and even make sales. There are dedicated networking events taking place all across the country, and if you search online, you are sure to find one near to you. Although you will need to spend time looking out for these events, attending them and discussing business, and perhaps stepping outside of your comfort zone, the dividends that this kind of marketing can pay are potentially huge.
Even if you don’t make any additional sales right away, there is the chance that your networking will pay off at some point in the future, so if you have the time to do this, it can help you for a long time to come.
Make sure that whenever you make a sale you ask for referrals. The more you get, the more likely other people are to use your business. After all, you can promote it as much as you want to, but unless customers are happy with the way you helped them – and let others know about it – then it will always be hard to make additional sales. You can send a follow-up email with a link for the customer to fill in a short survey, for example, or you could offer some kind of discount as an incentive for a review.