Have you been keeping an eye on the eCommerce industry and wanting to join in on the unprecedented growth? Well, there has never been a better time than now. With online sales soaring, and e-tailing growing quicker than any other industry, 2022 is the year to start your online empire.
So, just how do you start it? Well, we took a look at some of the key considerations for you to get your business off the ground. We observed what other brands are doing and what they integrated into their operations to ensure their business grows.
And, with so much advancement and evolution in the industry, scaling your business in 2022 is not too difficult. Let’s have a look at what you can do to grow your new online business this year.
Get the Right Staff In
We know, budgets are tight and resources are limited, but the fact is that in order to kick off a successful business from the start, you need to get the right people in. You, as a business owner simply cannot do it all by yourself. From web design to procurement, supply chain, customer management, and digital marketing, running an eCommerce business takes various skills.
Luckily, there are tons of options for you. Freelance and remote workers are incredibly accessible nowadays, and it is actually really simple to find the right help you need at the budget you have.
The next step is to actually look after those staff members and ensure that they help grow the company. This means that you, as the business owner, need to handle HR matters. Aside from employee engagement and fair compensation, make sure you also focus on employee appreciation if you want to attract and retain top talent.
It is important to keep in mind that employee satisfaction is one of the top elements to retaining your staff. Especially remote staff. So, make them feel like they are part of the company and engage with them regularly while maintaining a healthy work/life balance.
Create a Functional and User-Friendly Website
Your website is one of the most important elements of your online business. It is the face of your brand, your sales platform, and your calling card all in one. So, you need to make sure that your site is optimized for the customer journey.
If you are working with a tight budget, building your website on WordPress is your best option. It is easy to use, gives you tons of functionalities, and is affordable. Additionally, there are hundreds of useful WordPress tools for you to choose from and integrate into your site.
You are able to add forms, pop-ups, work on your SEO, integrate chatbots and so much more. So, if you can’t afford a web developer, this is a great option for you to get a great, functional site up and running somewhat quickly. What we love about WordPress is that it is incredibly user-friendly, and the more you play around and work on it, the more you can add to your site.
When you are creating your site, consider the customer journey. So, what do your landing pages look like? How much content does each page contain? Is your content simple yet informative? Do you provide your customers with enough information and is it SEO-optimized? It is also important to focus on elements like your images and CTAs, as well as your sales, funnel to ensure that your visitors convert.
Focus on Your Digital Marketing
Now you need to figure out how to get your name out there. Digital marketing is quite a broad concept and has tons of small elements to it that make up the full marketing sphere. So, you will need the following:
- Social media platforms, like Facebook or Instagram. Depending on your business, you can add LinkedIn, TikTok and Twitter.
- A blog on your website.
- An email platform.
- Google ads account.
- A marketing and content calendar.
All of these channels will work together. So, work out what content you want going out throughout the month. Create themes for each week, and then create campaigns that will be uniformly sent out across all of the channels over that week.
So, say you are launching your new product. Write an educational and informative blog about the product. A helpful how-to, or guidelines on the products. Take some useful content out of those, create the emails, as well as the social posts, add some CTAs and launch the campaigns across all of the channels.
One of the biggest pieces of advice we give to new businesses is to keep an eye on what is happening at all times. What are your competitors doing? What is trending in your particular industry? Are there new products or services? What do your customers want? Also, pay attention to digital marketing trends as well as eCommerce news. Things are constantly changing and evolving. There is always something new and useful for you to try, so keep your eyes open.