10 Effective Techniques for Creating a Business Presentation

Updated October 6, 2023

If you belong to the corporate sector, you must be aware of the importance of a business presentation. They play a significant role in getting your proposals accepted. In fact, your whole career depends on the way you present your ideas.

So, you need to go big with your presentations to make a lasting impression. Here are ten effective techniques to take your pitch deck design to the next level.

1. Prepare for the Right Audience:

The first step to a successful business presentation is to prepare for the right audience. You have to envision the kind of people you will be presenting to while you sit down to prepare. You will have a different stance while presenting an idea to your colleagues as compared to when you are presenting something to a delegate from another company. So, set the dimensions of your presentation based on the kind of audience that you are expecting.

2. Make a Catchy Start:

The first impression is the last impression. This holds true, particularly when you are delivering a business presentation. If you make the right start, the chances are that you will be able to continue your presentation without much difficulty.

Once you gain everyone’s attention at the beginning, they will most likely listen to you till the end. But, if you fail to attract everyone to your presentation from the beginning, it will be hard to set the right pace later on.

3. Use Simple Speech:

Now, most people mess up their presentation by using fancy words to impress the audience. Well, this acts as an obstruction between you and the audience as they will not be able to understand you. And, if they have difficulty understanding your words, how can they understand your idea? So, the trick is to use technical terms but still have a simple speech.

4. Add Some Stories:

Yes, people are there to listen to all the facts that you have to tell them. But, it does not mean that they will stay all ears as you drone on about the information you have to convey. Rather, to keep your listeners in the loop, you can incorporate some stories in your presentation. This makes the presentation more relatable and interesting for the audience.

5. Use Visual Aids:

The importance of visual aids cannot be stressed enough as they can directly impact the effectiveness of your presentation. You need to have properly designed slides for a better explanation. You should use graphs and charts to present the information in a simple and easily comprehensible way. But, using extra slides or too much information can do more harm than good.

6. Quote Your Sources:

In order to make your points more credible, you have to let the audience know that they come from trusted sources. This is why you have to quote your sources while you are creating a presentation. You can simply add all the references on the last slide so that you leave a more lasting impact on the listeners.

7. Make the Information More Presentable:

The information has to be presented in a way that is pleasant to look at. This makes people realize that you have an aesthetic sense, as well. Nobody likes long paragraphs on the slides; rather, short and brief bullet points work amazingly. Charts and diagrams also improve your presentation as they make it more comprehensive.

8. Introduce Separate Ideas Creatively:

In most cases, business presentations tend to turn monotonous, even if they have a bunch of different ideas. To avoid this, you should introduce each new idea or proposal in a creative way. It can be by using a rhetorical question or asking someone to comment on your introductory statement. You can even use a powerful or thought-provoking image for this.

9. Summarize the Key Points:

You should summarize all the key points before your questioning round. This helps the audience have a quick revision of all the important points. It also helps them see what points are the most important to you, and they pay more attention to these points then.

10. Have a Back-up Plan:

Now, all of us know that there can be technical difficulties sometimes, and you might end up presenting without slides. Or even if you have the slides at hand, there can be some other issues. So, be prepared for anything to happen and then act accordingly. Revising your content and making small mental notes helps you save the day in case of any uneventful occurrences.

Summing it all up, you have to go well-prepared for your presentation to make the most out of it. Put all the important points on the slides, but still leave a major part out of them. People are there to listen to you, not to look at the slides. So, make sure you maintain your speech and body language even better than the slides.

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