In 2018, it seems like nearly every person you run into has at least one social media account, if not many. Whether it’s Twitter, Facebook, Instagram, Linkedin or Snapchat, people love to browse social media and many use it religiously every day.
In addition to individuals, companies of all shapes and sizes have social media accounts as well. However, running a social media account for a company is different than it is for an individual. More thought and time needs to be put into these accounts as they represent your voice, message and brand. With that in mind, here are some quality tips for running and managing your company’s social media.
Be Consistent With Your Posting
When people follow a company, they expect to hear a similar style and tone of messages on each platform. If your posts are vastly different on each platform, you will likely confuse your audience. You need to be consistent with your branding and messaging throughout each different account you use if you want to grow the accounts and retain customers and followers.
In addition to that, your posting schedule should be pretty consistent as well. For example, you shouldn’t go from posting three times every day to once a month, as your followers will notice and may not respond in a positive manner. The optimal amount of posts to make on social media will differ depending on what platform you are using.
Have a Social Media Policy
In order to make sure everyone is on the same page about your social media goals, practices and rules; it is a good idea to create a social media policy for your company. This doesn’t have to be a giant multi-page letter, but can be as simple as a few rules that your social media team must always adhere to.
This will ensure each social media manager is posting similar content and not conflicting with their tone or messages. It should also include rules about the security of your accounts, so that individuals know not to leave your account open on their phone, which could be compromised or stolen.
Don’t Forget About Social Media Compliance Archiving
With social media being such a big part of thousands of different companies, they need to ensure their data and information is secure. A great way to do that is to utilize a piece of social media archiving software. A great option to check out is a company by the name of Erado (https://www.erado.com/social-media-archiving/).
They will ensure you stay compliant with all regulations with the added bonus of being able to post and use your account without having to worry about the security of your posts or links. This content can easily be searched and reviewed, so you will never lose any social media content that you have put out into the world.
Social Media is a Two-Way Street
Social media is at its best when it’s “social”. So instead of just making your posts as a company and moving on, you should be sure participate in two-way conversations. This could be anything from responding to customer questions/complaints, joining an ongoing conversation or reaching out to potential customers or others in your industry.
By answering and having conversations with your clients or followers, your company will come off as more human than a company that simply churns out posts like a robot without any real human input.