Taco Bell Franchise and How To Get Your Return on Investment

Updated October 6, 2023

Taco Bell is a famous American fast food chain that specializes in serving Tacos and many more. It started franchising its brand in 1964 and is a subsidiary of Yum! Brands Inc. Franchising a brand especially Taco Bell could be a great business venture. And when starting a business venture, the ultimate goal is to earn a profit.

Here are strategies to get your return on investment (ROI) or to earn profit from your Taco Bell franchise:

Taco Bell Franchise

1:- Install a tablet order kiosk

By installing a tablet or iPad order kiosk in your restaurant, you are improving the efficiency of the ordering process in your fast food franchise, or in this case your Taco Bell franchise. Labor costs are increasing nowadays, and by installing an automated order kiosk, you can reduce necessary labor costs, thus increasing your ROI. To see if your franchise can afford this upgrade, you can do a cost analysis at franchiseknowhow.com.

With this, you’re also improving your technology, which can enhance overall guest experience, especially in a fast food joint.

2:- Update your website frequently

If you are a franchisee of Taco Bell, then chances are you already have an up and running website. Having the site is not enough though. You have to update this once in a while for new pieces on your set menu or new promos, and discounts that you want to advertise. Having an updated website should be a part of your marketing strategy.

Because most people nowadays tend to look at the internet for great places to eat, where they are located, and online reviews about the joint, you must partner with other websites that can feature your site. With an updated website, visitors who will click on the link to your site will probably leave when your site is outdated or not user-friendly.

You should update your website to be mobile-friendly. You can do this by hiring an expert on website design, or you could try using a website builder with mobile-friendly templates. Investing in a website builder is relatively cheap, thus increasing your chances for a larger ROI. It’s also easy to do, and could be done in a short period. By making your site mobile-friendly, you are opening your doors to more potential customers. It’s because people are using more of their mobile phones more than they use their computers in surfing the web.

When your website is already mobile-friendly, you can also add mobile ordering. Mobile ordering involves ordering food through the use of an online mobile application or a mobile phone website. Mobile ordering speeds up the ordering process, and it’s already very popular with the younger generation as it is also the most preferred way for customers to order in fast food franchises like Taco Bell. When adding mobile ordering, you can also track the statistics of your customers’ preferences, customer locations, and other useful data for improving the services of your Taco Bell franchise.

3:- Install technology for employees’ convenience

Taking care of your Taco Bell customers is the most obvious way to generate sales, but this is only one component in a franchise’s success. Another element to a franchise’s success is by taking care of your employees. When you take care of your employees, you are gaining their loyalty, and you’re inspiring them to work harder. One way to do this is by installing new technologies that make their work easier and faster, which is very essential in a fast food franchise.

An example of new technologies you can install for your employees is an oil management system in the kitchen. Oil management is essential in a fast-food franchise because when oil is not adequately managed and segregated, it could lead to potential health violations that could cause the termination of your operations. There are many oil management technologies that you could apply to your Taco Bell franchise, and an example of this is a system tool that automatically segregates waste oil and fresh oil from the fryer. That way, you won’t have to worry about contaminating the food you serve, which may affect its smell or taste.


Venturing into a Taco Bell Franchise might be costly, but you can earn more when you follow the tips mentioned above. Owning this kind of franchise is no easy path to success, but with the right tools and strategies, you would most certainly do just fine. Moreover, when you add hard work and dedication to your business, you can enjoy operating it while earning more.

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