Shipping Box Innovations: What Small Businesses Need to Know

Updated October 6, 2023

Shipping boxes are a critical component of any small business’s shipping process. Not only should they protect your product during transit, but they should also align with your brand and be cost-effective. Custom shipping boxes wholesale, which offer personalized options at a reduced cost, are an excellent option for businesses that want to differentiate themselves from their competitors. In this post, we’ll provide a comprehensive guide to different types of shipping boxes, including basic and advanced options, along with factors to consider when choosing the right shipping boxes for your products. We’ll also cover how to customize your boxes using printing, labeling, stickers, and inserts, so you can make the most of this essential piece of marketing real estate.

Basic Shipping Box Types

Standard corrugated boxes are the most common and well-known type of shipping box. They are made of corrugated cardboard, which consists of two outer flat layers and a wavy inner layer that provides strength and durability. Compared to other types of boxes, standard corrugated boxes offer the most significant level of protection, making them ideal for shipping bulky, heavy, or fragile items.

Secondly, corrugated mailers, made from the same material as standard corrugated boxes, are lightweight and self-sealing, offering businesses a cost-effective solution for shipping small and light items like printed materials, documents, or clothing. Lastly, folding cartons are made from thinner, flexible materials like paperboard and are usually used for retail and food packaging.

Folding cartons come with snap-lock bottoms and tuck-top closures which make it easier for users to assemble and disassemble the box while consuming very little storage space. These three basic types of shipping boxes provide a range of options for small businesses that need to find secure and cost-effective ways to ship their products and ensure they arrive at their destinations intact.

Advanced Shipping Box Types

Shipping Box Innovations

Custom Corrugated Boxes

Besides the basic shipping box types, small businesses also have access to advanced types of boxes that may better suit their needs. Custom corrugated boxes are one option for small businesses looking to elevate their brand while providing the necessary protection for their products. These boxes may be printed with custom designs that help them stand out in a crowded marketplace and potentially increase customer recognition and conversion rates.

Die-Cut Boxes

Die-cut boxes are another option that can provide a level of customization. They are precisely cut into unique shapes, making them ideal for shipping products with specific dimensions. Die-cut boxes can be made of materials including cardboard, corrugated fiberboard, and plastic, providing a range of options.

Eco-Friendly Boxes

Lastly, eco-friendly boxes are a top choice for businesses committed to sustainability. These boxes use biodegradable and fully recyclable materials to reduce the negative environmental impact of their packaging. Wholesale corrugated boxes can also be considered an advanced shipping box type as they offer businesses custom and cost-effective options to purchase boxes in bulk. Choosing the right advanced shipping box type ultimately depends on a business’s needs, priorities, and budget.

Considerations for Choosing Shipping Boxes


When choosing the right shipping boxes for your small business, there are several important considerations to keep in mind. Cost is, of course, a significant factor, particularly for businesses that need to ship large numbers of items. It’s essential to find a balance between affordability and quality, so you ensure your products are adequately protected in transit.

Product Protection

Product protection is another crucial consideration. You want to ensure that your shipping boxes provide enough insulation and shock absorption to prevent damage to your products, while also being sturdy enough to handle the rigors of shipping and handling.

Branding Opportunities

Branding opportunities are yet another important consideration. Shipping boxes provide businesses with a unique opportunity to increase brand recognition and visibility by customizing them with branding elements such as logos, slogans, and colors.


Lastly, sustainability is becoming increasingly important for customers. It’s essential to choose shipping boxes that align with your business’s sustainability goals and use eco-friendly materials that can be recycled or composted. By taking these considerations into account, you can choose shipping boxes that not only protect your products but also align with your brand, budget, and sustainable values.

How to Customize Shipping Boxes


One of the most popular ways to customize shipping boxes is through custom printing. This allows businesses to create fully branded boxes with their logo, messaging, and even eye-catching graphics. Custom printed inserts are also a great option, as they allow businesses to secure products in transit while also reinforcing their brand messaging.


Labels are another cost-effective way to customize shipping boxes. While not as eye-catching as custom printing, labels can still add a touch of professionalism to a business’s shipping process. Stickers are a fun and unique way to customize shipping boxes while also creating a memorable customer experience. This can be especially effective for businesses looking to cultivate a fun or quirky brand persona.


Stickers are a fun and unique way to customize shipping boxes while also creating a memorable customer experience. This can be especially effective for businesses looking to cultivate a fun or quirky brand persona. Stickers can be used to display branding elements such as logos, taglines, and mascots. Additionally, they can be used to decorate the shipping boxes with colorful graphics and artwork that showcase the brand identity of the business.


Finally, inserts provide another opportunity to customize shipping boxes while also ensuring that products arrive safely and intact. Custom-printed inserts can be made to fit specific products, providing added protection during shipping. More generic inserts, like tissue paper or bubble wrap, can also be customized with a business’s logo or messaging to create a consistent brand experience for customers.


In summary, there is a wide range of basic and advanced shipping box types available for small businesses to choose from, each with unique advantages. When selecting shipping boxes, it is important that small businesses consider various factors such as cost, product protection, branding opportunities, and sustainability goals to ensure that the chosen boxes meet their needs and align with their values.

It is also important to mention that small businesses can customize their shipping boxes through printing, labels, stickers, and inserts to promote their brand and create a memorable customer experience. The right shipping boxes can play a crucial role in ensuring that a business’s products arrive safely while reinforcing brand image, increasing customer loyalty, and helping to establish a professional reputation. By carefully selecting shipping boxes that fit their specific business needs and align with their branding and sustainability goals, small business owners can protect their products during transit and create a positive customer experience.

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