Startup companies have a lot of things to consider to put their name out there. They must include accessibility in their priorities. They should not just focus on serving the regular customers, but those with disabilities too. Here are some of the reasons why.
There is a law that requires it
The Americans with Disabilities Act is a law that mandates the inclusion of people with disabilities and prevents discrimination against them in whatever form it may be. Failure to follow this law may result in costly lawsuits. It is not only expensive, but it can also be stressful.
More customers will be served
Regardless of what industry you are in, you can serve more customers if you have accessibility features. Stores and restaurants with accessible premises will also attract more clients, especially those with disabilities.
It’s not just with physical shops or offices that businesses can incorporate accessibility features. For example, those who require deposition service will more likely prefer choosing remote deposition providers that offer accessibility for convenience. In addition, speech-to-text technology is an accessibility feature that they may have, which makes deposition faster. Business apps must also be built with accessibility in mind, and so as the company website. For instance, the apps or site may support a zoom feature, so those who have trouble with their vision can zoom in on the page or app to see well.
Business growth is more convenient
As your company grows, you also want to cover more customers. If you have an accessible business from the start, you don’t have to worry about it in the future. It is easier to maintain the features and services you already have for people with disabilities than incorporate them later on.
It improves the company’s reputation
It will create a positive impression for your company, and it will boost your reputation, thus also attracting new customers and keeping existing ones loyal. In addition, customers are impressed with companies that take their moral obligations seriously and those that do something for the benefit of others. Plus, it feels good to serve everyone, including the disabled.
It provides a better customer service experience
It would be difficult for people with disabilities to use businesses that do not have accessibility features. An example of this is customers in the wheelchair will have trouble entering the vicinity without a ramp. It will be inconvenient and frustrating for them, thus negatively affecting their experience with the company. On the other hand, their experience will be positive with accessible providers, thus doing repeat business.
Companies can hire people with disabilities
Accessibility is not just for customers, but for employees too. There are talented and skilled individuals with disabilities that could join these startups if they are accessible. Companies may lose their chance of hiring adequate staff if they will not meet their needs and make the workplace more comfortable, safe, and convenient.
Besides adhering to the law mandating accessibility to businesses, it’s wise for startups to incorporate it early on with all the benefits that it provides.