If you’re running a blog you probably know that it’s both cheaper and more profitable to retain users than it is to find new ones. And you probably also know that it’s easier said than done.
Despite the great content you provide your readers, over 70% of them will never come back to your blog. Why’s that?
Well, most likely the reason is that you don’t have a way to reach your audience after they’ve left.
The good news is that this problem can be fixed. All you need is a retention tool that will get you maximum followers and recurring visitors.
follow.it is a free tool that optimized every step in the funnel to make readers get back to your blog.
How does follow.it work?
The process is fully automatic: you just keep publishing new posts, and all your followers will get alerted without you having to do anything. You don’t have to worry about crafting newsletters but can fully focus on creating great content.
So how do you get it set up?
Head over the the feed set-up page and enter your website url in the green box. This will guide you through the process how to integrate the follow options (buttons & subscription form) on your site.
The beauty about follow.it is that it does what’s good for your readers – and you get rewarded with that by getting more people to follow you.
For example, have a look at Techmaish’s feed page and click on “Follow”. You’ll see the various features it offers for readers: they can decide to filter the feed to only get selected news (avoiding information overload)…
…and select the deliver channel how the notifications should be delivered:
If you were a visitor of your own site – wouldn’t you LOVE to have those follow options? 🙂
Since design is very important, especially for the first impression, follow.it made their widgets and forms customizable allowing you to create forms with your website’s colors so they integrate perfectly with your website.
Another follow.it feature is the detailed analytics for publishers. To optimize something you first need to measure it, so follow.it provides you all required analytics which tells you how good you are at getting & retaining followers and sending updates & getting them back to your site.
Maybe the best part of follow.it is the pricing: you can have an unlimited (!) number of followers (subscribers), sending an unlimited number of messages, on the basic plan (= FREE), which offers a lot already. For additional features check out the premium plans.
Note that follow.it isn’t only a subscription tool alternative (e.g. to Mailchimp or Aweber): it can be used very well along other tools, offering more, and different, features.
Talking about alternatives: follow.it is an excellent Feedburner alternative – in case you’re still using Feedburner, which has been very much neglected by Google over the years.
What are you waiting for? Head over to follow.it to get started!