Words are powerful. In fact, when it comes to building a WordPress blog, words are more powerful than you may realize. You already know that the content of the blog needs to be helpful and useful if you want to build up readership, but have you considered the title that you are using for your blog postings?
After you have chosen a wordpress theme and you have built a lovely site, you must start thinking about content. You want your information to be interesting and useful to the readers, so the title should be catchy, cute and fun, right? This is not necessarily the case. In fact, your blog title is the single most important thing that you should consider when building a post. Why is this?
When people search for information, the first thing that they will see in search results will be the title. This will decide whether or not they actually go to the site. This could be a problem if your blog title is not informative and helpful, but that is actually the least of your worries. You need to ensure that your blog post title will even show up in search results. If you have cute spelling, catchy phrases that make use of word play, and other tools for fun titles, you may find that they are not showing up in search engines.
Think of this. Perhaps you are writing on health facts about pets. You could name the blog “helpful pet health facts” or you could do something catchy and cute like “paws for health.” When people search for pet health, which title do you think will show up in search results? The first of course.
Just how do you determine what to name your blog post then? Here are some quick tips to help you.
- Use your keywords or search phrases in the title.
- Take the time to come up with something that explains just what you are writing about.
- Do not play on words.
- Use numbers, like “three tips to…” or “five things to look for in…” or etc.
- Do not get overly creative. You need to be informative instead.
Did you realize just how important your blog post title actually is? In fact, the way you title your posts on your WordPress site could have a big impact on whether or not people can find you and whether or not they will click on your site.