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Why You Shouldn’t Focus On Keyword Density Anymore

Keyword density has been a topic of discussion regardless of what level a web-master or a blogger is. There has been a period when keyword density was the only factor that was responsible for getting sites to the top, but gone are those days.

What Is Keyword Density?

In simple SEO definition, keyword density is the number of times (represented as a percentage) a particular keyword is used in one article. For example – If the word ‘Android Apps’ has been used 4 times in a 100-word article, the keyword density of that particular article is 4%.

With Google changing its algorithms frequently, it is not as easy to rank posts high on search engines, as it was a few years back. Nevertheless there are hundreds of SEO consultants who believe that keyword density still plays a vital role for ranking the posts higher. Let’s see whether it’s true or not.

Is It Yet Important To Have A High Keyword Density?

If you ask this question to Google Webmaster Tools’ team, you shall definitely get a negative answer and they do have a reason (video) for the same. Google explains it in the following way – It wants the writers to be as natural as possible, as opposed to injecting the keywords in a forceful/artificial way. In the video linked above, Matt Cutts (the head of the WebSpam team at Google) says that it is just not required to stuff the article with keywords. Possibility is that one of two articles with the same content can be ranked much higher if the usage of keywords is more natural.

When we say ‘high keyword density’, the number can be as high as 10-15% if the keyword is short (e.g. – WordPress), and about 6-7% if the keywords are long (e.g. – how to create WordPress landing pages). Those numbers are actually very high and not recommended to have by search engines.

An obvious reason why such high keyword density is not endorsed is that it will absolutely frustrate the readers – something that the search engines do not want at any cost.

What’s the solution?

The solution is actually pretty simple. Search engines, especially Google, have ‘content research teams’ that work on the quality of the content and that does, at a good extent, include the usage of the main keyword. Such departments encourage writers to make the use of synonyms that are actually taken as the keywords by the search engine bots in the backend and such sort of acts do make the reader to leave your blog/site with a good impression.

It is advised to focus on keyword usage rather than focusing on the keyword density. To make it more lively and better, you can actually read your articles to yourself or someone else to figure out whether everything sounds good or not. If you believe that your keyword is being repeated many times, you should cut some off and use pronouns instead, or make the use of synonyms.

Another factor you should consider is to make a natural use of the keyword within the important sectors of the article – such as the title, headings, page URL etc. Such placements are five-times better than using the keywords within the post body.


There is no specific number as to what is an optimal keyword density should be – and you don’t need to look for one as well. Focus on the superiority of the post, and keyword density is nothing to be looked at.

Author Bio:-Kevin Gao is the founder and CEO of Comm100 Live Chat Software, a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Find Kevin on Google+ to find out more about him.

{ 1 comment… add one }
  • Rafaqat

    December 15, 2012, 7:29 am

    thanks for such awesome info regarding keyword density. One thing that i must say that excessive use of keyword(as you mentioned about short keyword) within the post may consider spamming and alternatively your website will be under Panda attack.So It is recommended not to ignore keyword density and one should use Keyword Density Checker Plugin to Monitor your blog post.


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