If your business is on the web, then you’re probably relatively tech savvy, however simply having a website is not enough anymore. You now have to make the switch from just having a website built for a desktop computer, to one that is also built for mobile. This is what responsive design is – a website that responds to the device it is being viewed on. For example, one website might be different when viewed on a smartphone screen, a tablet screen or a desktop computer. This means that you don’t have to have different websites for each type of device. Responsive design saves you time, money and hassle, as a business.
Mobile search and usage in general has grown considerably over the last few years, so much so that it is impossible to ignore if you want to engage with your audience on the internet. This is shown by the 5 points made by Resource Techniques.
- 4 out of 5 smartphone users use their devices to make purchases online.
- 55% of conversions from a mobile search happen within an hour of searching.
- Mobile searches create almost 3 times as many conversions for the same search as a desktop or laptop.
- The average smartphone user spends over 2 hours a day on their phone.
- More than half the time spent on the internet is via mobile devices.
Google takes notice of responsive design. There’s just one URL to crawl, which makes it easier for the bots. If google says it’s good – it means you jump to it!
Responsive design can also increase conversion rates, with a recent study showing that 69% of tablet users shopped on their device within the last 30 days.
So, you can see that if you don’t make your site mobile responsive, you will get left behind. This doesn’t only apply to websites either, and if you’re offering an app or piece of software, you will appeal to many more people and improve your product by making sure that it works across devices. Phorest, for instance, offers salon management software. It helps salon owners manage appointments, and can be used on an iPhone, and iPad and on a desktop computer. This means that salon managers can access and input information in a range of ways, making it easy for them, and for their customers.
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