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Why Might Google Drive Compete with an already Established Cloud Service like Dropbox?

The Google Drive rumors have been spreading for some time, but the speculation is over – it’s finally here. Really. Google recently introduced its cloud-driven file syncing platform to the public and to say that the service has generated tons of hype would be putting it lightly. The new offering certainly looks promising, but can it compete with Dropbox, the current giant of the file syncing vertical? That remains to be seen, but so far, Google Drive is looking like it can hold its own and then some.

Cost Factor

Google Drive and Dropbox both offer free and premium storage options. However, those who require enough space to justify a paid subscription will find that Google’s service is considerably cheaper. Just $2.49 per month gets the user 25 GB in storage, which comfortably accommodates most personal and business needs. With Dropbox, the cheapest paid option is $9.99 per month for 50 GB, and the more you need, the more expensive the pricing plans get. Google Drive offers plans up to a whopping 16 TB and by comparison, all are more cost effective when matched up beside Dropbox.

Useful Features

Both services have an arsenal of powerful features at their disposal, but one could argue that Google Drive has the edge when it comes to advanced functionality. For example, Google’s service borrows search functionality from its core search products. At the top of the app, there is a search bar that allows the user to seek out content by owner, type of document, and other criteria. And thanks to its ability to tap into Google’s Optical Character Recognition technology, users can enter text queries to find images and scanned documents. From seamless sharing to Docs integration, Google Drive has useful features that make Dropbox look pretty basic.

System Performance

If it is one area Google Drive is lacking in when compared to Dropbox, it would have to be the performance department. Dropbox isn’t necessarily the fastest beast out of the box, but when making the right settings tweaks, it can run with the best of them. And while Google’s service is not necessarily slow, early tests show that Dropbox can be optimized to run significantly faster. Another related complaint we’ve heard about Drive is that it does not give any indication of progress time. So for instance, the user can see that their files are syncing, but have no ideal how long before the process is complete until it’s over.

Even with a few minor flaws, Google Drive looks to be a worthy alternative in the cloud-based file syncing space. But there is a long way to go. The new service has to deal with Dropbox, in addition to Microsoft and Apple, both of whom are getting settled in with SkyDrive and iCloud respectively. The future of Google Drive is uncertain, but its creator should be pleased that things are getting off to a good start.

Author Bio:- Francis Santos is a best practices activist and advocate for leading web and permission-based html email marketing software.

{ 1 comment… add one }
  • David

    May 10, 2012, 9:35 pm

    I can see Google Drive beating out Dropbox for reasons other than just its competitive pricing. With Google Drive being available now on Android (4.0 and up at least), and with Android holding the largest share of the mobile market, its only a matter of time before people make the switch.

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