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What is Next for Social Media?

Communication doesn’t mean the same thing it did twenty, ten, or even five years ago. As social media and social networking become more popular and more inextricably woven into our lives, it is almost inevitable that our lives will change accordingly. In this article we’ll look at the ways social media may evolve in the next several years, based on current technology trends and concepts. Because social media is in a constant state of evolution, there are some surprising things coming on the horizon. The savvy social marketer or networker can use these changes to their best advantage, which is why knowing what may be coming is more important than ever before!

1# Google+

Facebook is still going strong, but Google Plus is going to be the model to follow for the next several years. By integrating mail, social media, and surfing all together in one easy to use package, Google allows users to blog, post videos, access their mail, and even chat over webcam in real time, all with one password. While some users dislike the intelligent advertising features Google employs, which are based on everything from email content to web surfing queries, G+ is quickly becoming the titanic social media force that Facebook was when it supplanted MySpace as the king of social media.

2# Tablet Tech

Between smart phones, tablets, and laptop PCs, people are more connected and plugged in than ever before. Banking and exchanging files has become as simple as bumping phones together or taking a picture of a cheque and hitting “Send.” As this technology evolves, simple voice commands will likely take over the show, allowing users to simply speak a code phrase to send money or documents from place to place. However, security is becoming a bigger concern daily, requiring more robust anti- and counter-intrusion measures to keep sensitive data and information safe from unauthorized eyes.

3# Blogging

Twitter seems to be outstripping conventional blogs, but don’t be too quick to write off good, old-fashioned storytelling and writing techniques. One hundred forty characters is great for zipping off a “Good morning!” or a quick update, but when it gets right down to it, really engaging with an audience requires old-school communication, and that means being able to create solid, fun content that readers really care about. Many veteran social media types use Facebook, Twitter, and other “broadcast” outlets to draw people to things they want to know about. Until “mental publishing” or posting with a thought becomes practical, this requires actually sitting down and writing. And don’t underestimate the power of video blogging. As technology grows, posting videos becomes easier and easier, and sites like are early-birds in this style of blogging.

4# The Demise of the Evening News

More people get their news from the Internet than any other source today, and this trend is only going to grow. As more people discover the flexibility Web-based journalism gives for arguing and examining both sides of a debate, such as the Twilight craze or whether romance novels are harmful, less interactive media such as television and newspapers are likely to decline until they achieve relic status unless the mass media can incorporate their reportage fully into the new interactive paradigm.

5# New Vistas for Law Enforcement?

This may be the most frightening part of the push to assimilate people’s online lives into convenient compartments. Law enforcement has the capacity to monitor users’ IP addresses and online use patterns, looking for evidence of criminal activity. In many cases, this surveillance is conducted without benefit of a warrant or the knowledge of the person being monitored. To combat this clandestine snooping, many Web developers are seeking new algorithm-based security protocols that will ensure that surfers’ activities on line get, and stay, private unless they choose to use public browsers.

6# Entrepreneurship

Amazon and have proven that online shopping is just as viable for many people as going to a physical brick and mortar location. As the Web becomes more flexible and shipping costs are reduced for online purchasers, the idea of entrepreneurship is going to change even more radically, to the point where “storefronts” are almost entirely digital and purchasing everything from books to groceries occurs exclusively on line. While this may be a scary proposition for many small retailers, others can use this new concept of business ownership to develop competitive marketing practices that will give small businesses a big edge in the coming years.

Author Bio:- Article supplied by Joe Shervell for

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