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What Happens When Design Wins Over Data?

Thanks to social media and content marketing material that abound online, users and consumers as audiences have become more familiar with infographics as a visually compelling online content form. Informative and popular, infographic content also enables people to quickly get a serviceable grasp of ideas, concepts and statistical data about various things. However, popularity and credibility do not always work well together. As much as there is infographic content that serves audiences well by making useful, accurate and unique info available, there are those that are simply big on graphics but small on data.

Whereas the primary objective of infographics is to make otherwise hard to digest data like textual information easier to comprehend by as many people by presenting them as pictures to go with key text, the ultimate intent however becomes upended by the desire of some content strategists to go maximal with images and go minimal with data. This is the result of strategy getting in the way of info provision by limiting info to what could be useful for brand causes.

“Disinformation graphics”

Data visualization in the essential infographic format involves the economical use of images but with the focus on key information highlighted in the content. When graphic design begins to commandeer the visualization intent via the aesthetic arrangement of factoids form diverse sources with greater emphasis on images rather than data, the piece becomes venue for “disinformation graphics.”

Infographic overkill could sometimes obfuscate the useful information that data visualization bears. Info seekers need to know how to discern data and spot infographic design abuse. In fact, you could compare the idea of getting more reliable information from various sources owing to the variable nature of data you need via online fax — rather than the quick and convenient access that the web, social media and content marketing offer.

This might sound regressive or even primitive to many people. However, if you would go by the potential disinformation that infographic abuse could generate once it enjoys viral success — that would ultimately result in something just as regressive and primitive. A misinformed audience is a lot more liable to become ignorant about essential information. Imagine consumers perceiving infographic to be credible and reliable while being clueless about its being slanted visually towards irresponsible, wrong or inadequate information.

The tendency to underestimate the audience

Content producers, owing to their familiarity with infographic content and the strong bias for iterating messages through the visually compelling often tend to underestimate the capacity of audiences to be understand the relation of images to data. People do know how to associate certain pictures or images with words or phrases. So much so that audiences could be capable of discerning visual overload, clutter and confusion not to be attributes of information but as elemental failures of design.

As infographics become more and more prevalent and people become more exposed to what they could become serviceable for, they could become even more sophisticated at gauging data visualization as content as competently as data professionals. This would necessitate the following for content creators:

  • Infographic content creators must also become competent researchers. Presenting information correctly and relevantly to audiences requires infographic designers to make truly justifiable associations between the images that they use to connect to ideas and concepts contained in data and info. It is not enough for infographic content to look attractive and compelling. It must bear accurate and reliable info culled from research, facts and actual study completely understood by its designers.
  • Data must be conclusive enough to be used credibly. Content strategists need to understand the significance of conclusive data and information to the whole exercise. Statistical data and exact figures together with key info when used side by side with graphic design content impact audiences with reliable credibility and must therefore deserve that trust from its audiences.

Author Bio:- Nancy has been a freelance writer for more than 2 years. She has already worked with Techmaish.com, Rincentral VOIP Services, and other leading website in their respective fields. She would love to connect with you through your comments.

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