There are many things upon which different business owners will not agree, but one general fact that pretty much everyone can agree on is the fact that good business with bad marketing is the same thing as bad business. That is true simply for the fact that no matter how good a product is, it critically depends on people finding out about it and actually knowing that it exists. Even if they know about its existence, they have to be enticed to try it out, which is the next step. Such things are constantly on the minds of the heads of the marketing departments in the world’s biggest companies but in smaller businesses just as well.
There’s no better way to find out exactly what your customers want from you then asking them. Asking them directly can be done through a number of ways, but one of the most popoular ones is through a survey. Surveys can seem daunting and complicated for both the business owner and the customer, simply because it just feels too formal at times. However, it doesn’t have to be formal. The format and content of the survey can be whatever the company wants it to be.
Additionally, one thing that recommends surveys is the ease and cost efficiency that come with creating one. By cost efficiency it is implied that they are actually free. All a company needs it to create fillable PDF forms and have them filled in by customers. The form would contain important questions about the company, about its products or services, and even about what the customer would change about any of these if they had the chance or power.
To that extent, companies have a great opportunity in the form of surveys because in turn it lets consumers be as frank as possible. In this context, being frank is actually very important because it can dictate how the company handles future projects and how successful these will be.
That being said, the hardest part isn’t to create a survey however, but to get people to access and use it. There’s no going around this: You need rewards for completing the survey. There will no doubt be many people that will submit it back without any expectation of a reward, but it will only be a small portion of the total number of possible submissions you will be looking at. You don’t have to offer free race cars to everyone that submits the form, but you can offer smaller prizes like free passes to an upcoming attraction or even goods based around a product or theme like collectibles or rare items which many people are interested in.
You can have a successful marketing campaign without implementing surveys but they add very important extra pushing power which can get your campaign to the next level.