If your business is tech savvy, and is involved within the realms of ecommerce. Trust is king. Tech consumers are usually savvy when it comes to relying on the validity and trust of the website they spend their hard earned money on.
A few good standards are too show and prove your SSL certificate so that data passed through your web forms is encrypted, as well as proving testimonials and review websites.
There are many more, but increasingly it has been proven that consumers (particularly within social and especially tech businesses) should have a good strong social media community.
Utilizing Facebook is a great strategy firstly, building a community of your current/previous customers and being able to interact with them by asking questions, sharing photos and showing your passion meets theirs.
You can also develop competitions and work with other Facebook pages to build and grow your community, keep within the confines of your targeted customer – if you are a technology store you wouldn’t want to work with a Facebook community that specializes in gardening etc. Find a community that meets and helps yours, for instance a magazine that reviews your types of products.
The amount of fans/likes is not the most important aspect to your community, its nurturing this community that when new potential customers visit they will see that your interaction is powerful, you don’t shy away from customer feedback…and don’t delete it.
Remember to get the widget, a small piece of code that shows up on your website with how many likes you have, integrate this into your website or eBay store, mention your facebook link across all your media, email signatures, customer invoices, print media, anywhere you can and allow your prospective customers see how social and how driven by your community you are.
NEVER, EVER hard sell your products through your facebook page, in fact, larger corporations like Coca Cola do a strong job of removing the corporate face from its facebook page entirely by making it look as if its run by two coke loving nerds.
Also remember to integrate review and feedback tools into facebook, ask your communities opinion on a page or a product, or ask THEM what you should include as an offer, reviews of your products is another massive trust factor and you can enlist customers via your social accounts to write reviews, go to review websites or leave feedback on products.
Twitter is a different entity and should be treated as such, again human interaction is key but twitter can also be used as a targeting tool, using software such as tweetdeck you can see at a glance what potential keywords customers are talking about and any feedback customers are writing about your brand name, you can also answer and action queries, quickly and effectively, which potential customers can see and bring another positive step towards gaining that sale.
Facebook and Twitter are not the only ways to get your customers moving towards a path of converting to a sale.
LinkedIn is a superb tool if you’re selling to other businesses, it also proves your validity if you’re opening and a great socialite on LinkedIn, remember to add your photo, portfolio and past so that business customers get a real feel of you and why they should choose you.
These are just a few tips and can be blended to your business needs, just having an empty social page just isn’t enough, and it needs interaction, ongoing discussion and a general buzz so that customers and potential customers can feel a sense of:
- Well being with your brand
- They trust the information that you provide
- They say that you are an authority on the information you provide
- Clever campaigns can build virality and build sales and future advocates for your business.
Author Bio:- Chris Turton is a marketing expert with interests in gaming and tech, he also runs the blog for pc gaming company Palicomp http://www.palicomp.co.uk/